Fund Development Officer, Direct Response

Oxfam Canada•Ottawa, ON

21h

About The Position

Oxfam Canada is seeking a Fund Development Officer, Direct Response to coordinate and implement an integrated Direct Response program aimed at growing and sustaining unrestricted revenue and donor participation. This role involves designing, executing, and optimizing direct response revenue streams, with a primary focus on direct mail and print, but potentially including telemarketing, email appeals, DRTV, and other acquisition opportunities. The successful candidate will collaborate with internal and external stakeholders to achieve program objectives and contribute to Oxfam Canada's mission of building lasting solutions to poverty and injustice, with a focus on improving the lives and promoting the rights of women and girls.

Requirements

University degree or post-secondary diploma in Marketing/Fundraising or equivalent combination of education and experience working in the not-for-profit sector.
A minimum of five (5) years of fundraising or marketing experience, with preferably three (3) years of experience coordinating direct response programs within the charitable sector or in a non-governmental organization.
Demonstrated knowledge of the principles and practices associated with direct response fundraising, both online and offline.
Proven record of achievement in developing and implementing an integrated multi-channel direct response program.
Experience communicating for direct response purposes and proven ability to communicate complex issues in a concise, professional, and easily understood manner.
Demonstrated excellent writing, editorial, and overall communication skills.
Excellent written and spoken skills in English required.
Ability to organize and prioritize work, managing multiple projects efficiently with high attention to detail and accuracy.
Excellent analytical and strategic coordination skills.
Demonstrated budget management skills.
Proven capacity to work in a self-directed manner as well as demonstrated capacity to work collaboratively with other staff and volunteers.
High proficiency using computer applications including Microsoft Word, PowerPoint, MS Teams, Photoshop, and Adobe InDesign.
High proficiency working in Excel with large spreadsheets and complex data sets.
High proficiency in working with CRMs, data analytics, and digital marketing platforms.
Demonstrated knowledge, understanding, and commitment to global justice, social change, women's rights, and gender equality.
Willingness to sign and abide by the Oxfam Code of Conduct.
Demonstrated commitment to feminism, anti-racism, justice, equity, diversity, and inclusion.
Must be eligible to work in Canada.

Nice To Haves

Proficiency with a second language (preferably French or Spanish) is a definite asset.
Salesforce, Engaging Networks, Google Analytics, Google Data Studio, and Shopify experience is an asset.
CFRE Designation is an asset.

Responsibilities

Develop and implement an integrated direct response program that maximizes net income and achieves overall program targets and objectives.
Execute the creative development, design, and deployment of all direct response mail and assigned email appeals, focusing on growing unrestricted revenue and acquiring/activating donors at increasing giving levels.
Collaborate with other units within the Fund Development Department, Policy, Campaigns and Communications Department, and the International Programs Department to leverage key moments, events, stories, and content to maximize results and enhance the donor's journey and sense of impact.
Identify and apply appropriate innovations within direct response fundraising and stewardship by adjusting strategies and tactics.
Ensure all direct response program initiatives comply with national and provincial regulations, including PIPEDA, CASL, CRA, CMA, Imagine Canada’s Ethical Fundraising and Financial Accountability Code, and AFP’s Code of Ethical Principles and Standards.
Coordinate internally and with external agencies in the delivery of direct response campaigns and appeals by developing revenue, communication, and donor segmentation objectives, providing direction, sourcing content, reviewing copy and creative, leveraging the CRM, and facilitating necessary donor data.
Ensure the schedule and critical path for each component of the direct response program (acquisition, stewardship, conversion tactics) are on track and stakeholders are informed, using Asana and other project coordination scheduling tools.
Facilitate and recommend donor segmentation and data-pulls within the direct response program that cross other objectives within the Fund Development department.
Manage and maintain inventories of direct response materials.
Work closely with communications and digital colleagues to ensure integration of online and offline direct response initiatives and effectively leverage social media and other public engagement for fundraising and donor engagement purposes.
Work closely with the Monthly Giving team and other stakeholders for Shareplan integration with the direct response program and annual calendar (telemarketing, direct mail, digital).
Work closely with the Philanthropy team for Major Gift and Legacy donors integrated within the direct response program.
Work with the Donor Relations team to support donor stewardship strategies and practices.
Provide recommendations and work to enhance the donor experience and maximize long-term donor value.
Ensure proper tracking systems are in place to monitor online and offline campaigns and appeals.
Monitor and analyze appeal performance and campaign effectiveness against set benchmarks and performance metrics.
Make recommendations based on insights and analysis of appeal and segment performance.
Work with FDO, Data Insights, to run donor segmentation reports, monitor giving patterns, leverage channel preferences, etc., to glean insights and make recommendations for the donor's journey.
Produce weekly and monthly reports showing performance against targets.
Contribute to the Marketing and Direct Response Unit quarterly program performance evaluation and Board reports.
Work closely with the Information Systems (IS) team to ensure data integrity, effective data capture and data pulls, and identify data opportunities and challenges.
Develop a detailed annual revenue and expense plan and budget for the direct response program with the Manager, Marketing and Direct Response.
Monitor monthly revenue and expense budgets to ensure targets can be met.
Review program expenditures and process the payment of invoices in a timely manner.
Perform other duties as required.

Benefits

35-hour work week
Ability to work flexible hours
4 weeks of paid vacation per year, prorated based on FTE equivalence
Paid office closure from December 27 to 31
Extensive health, dental, and wellness coverage for staff and their dependents
Paid sick days
Additional time off for personal and care responsibilities
Pension plan contributions
Caring, compassionate, and supportive work environment
Regular opportunities for all staff across Canada to meet – in person and virtually – to learn, connect and grow as a team!