Functional Analyst-Marketing Technology
About The Position
This role supports the delivery, stability, and continuous improvement of marketing technology and customer data capabilities across the enterprise. The Functional Analyst – MarTech plays a key role in ensuring that customer data flows, system integrations, and digital experiences function seamlessly across CRM, Adobe Experience Platform (AEP), and connected enterprise systems. The position partners with IT, Digital, Marketing, and business stakeholders to enable a consistent and high-quality customer journey across retail and digital touchpoints. This includes supporting testing, data validation, integration monitoring, and cross-system issue resolution to ensure reliable and accurate customer experiences. This role sits at the intersection of business, data, and technology, ensuring that marketing technology solutions are implemented effectively, operate reliably, and deliver value to both the customer and the business.
Requirements
- Bachelor’s degree in Information Systems, Business, or equivalent experience
- 4–5 years of experience with enterprise systems or marketing technology platforms
- Experience with system integrations and data flows
- Experience supporting QA/UAT and testing activities
Nice To Haves
- Experience with Adobe Experience Cloud or similar platforms preferred
Responsibilities
- Develop strong knowledge of Adobe Experience Cloud (AEM, Analytics, Target, AEP) and CRM/customer data platforms
- Understand end-to-end customer journeys across retail, eCommerce, and marketing channels
- Support personalization, segmentation, and customer engagement initiatives
- Monitor and interact with enterprise systems spanning eCommerce, POS, OMS, marketing platforms, and data systems
- Ensure visibility into customer data flows across CRM, AEP, and connected systems
- Identify and troubleshoot integration failures, data discrepancies, and system issues
- Coordinate cross-team resolution of issues impacting customer experience
- Validate end-to-end system behavior across integrated processes
- Participate in testing and release activities across marketing technology and enterprise platforms
- Support QA, integration testing, and User Acceptance Testing (UAT)
- Execute end-to-end testing across multiple systems
- Develop and maintain test plans, test cases, and regression strategies
- Validate accurate movement of customer data across systems
- Perform data validation to ensure accuracy and completeness of customer data
- Monitor integration pipelines and data flows
- Analyze discrepancies in customer and transaction data
- Partner with engineering teams to resolve data and integration issues
- Act as a functional expert for supported systems
- Gather and document business and functional requirements
- Develop process flows, system interactions, and data flow documentation
- Create functional specifications aligned to business needs
- Provide Level 2 support for marketing technology and enterprise systems
- Support transition of solutions into production and operations
- Identify opportunities to improve system performance and data quality
- Contribute to ongoing enhancements and continuous improvement initiatives
Benefits
- Health, Dental, Vision, 401K with generous matching program, generous paid time off.
- Potential Annual Bonus Opportunity.
- 50% discount at restaurants and retail locations.
- Career advancement opportunities as we are growing!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
