Full-Time Faculty Position in Marketing Communications, Digital Marketing Specialist - Fashion Institute of Technology
About The Position
The Jay and Patty Baker School of Business and Technology seeks a dedicated full-time faculty member with expertise in digital marketing and a forward-thinking approach to education within a dynamic and creative academic environment. The ideal candidate will bring a blend of academic and professional experience in digital marketing strategy, analytics, content marketing, SEO/SEM, and emerging media. Demonstrated proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, Salesforce, or similar platforms is required. The successful candidate will demonstrate a commitment to staying ahead of industry trends and preparing students to thrive in a rapidly evolving digital marketing landscape. Responsibilities will include teaching a variety of digital marketing courses such as e-commerce, social media marketing, content marketing, digital analytics, and introduction to marketing, as well as contributing to new course development and departmental initiatives. Beyond the classroom, the new faculty member will play an integral role in supporting the school and department's strategic initiatives, developing and enhancing the curriculum to bring innovative learning experiences into the classroom. Additional responsibilities include advising and mentoring students, promoting the academic program, and cultivating strategic partnerships with alumni, industry leaders, and other educational institutions. The new faculty member will serve on department, school, and college-wide committees, support accreditation, and participate in administrative duties and special projects as required. The preceding description is not designed to be a complete list of all duties and responsibilities required of the position; other duties may be assigned consistent with the classification of the position.
Requirements
- MBA or Master's degree in Digital Marketing, Marketing, Communications, or a closely related field.
- Ten years of professional leadership experience in digital marketing, with demonstrated success in strategy, branding, analytics, media buying, or content marketing.
Nice To Haves
- Terminal degree (e.g., Ph.D., D.B.A., Ed.D.) in a related field.
- Teaching experience at the college or university level in marketing.
- Industry certifications such as Google Analytics, Google Ads, HubSpot, Hootsuite, or Meta Blueprint.
- Knowledge of AI and automation in marketing (e.g., ChatGPT, CRM workflows, predictive analytics).
Responsibilities
- Teaching a variety of digital marketing courses such as e-commerce, social media marketing, content marketing, digital analytics, and introduction to marketing
- Contributing to new course development and departmental initiatives
- Supporting the school and department's strategic initiatives
- Developing and enhancing the curriculum to bring innovative learning experiences into the classroom
- Advising and mentoring students
- Promoting the academic program
- Cultivating strategic partnerships with alumni, industry leaders, and other educational institutions
- Serving on department, school, and college-wide committees
- Supporting accreditation
- Participating in administrative duties and special projects as required
Benefits
- Retirement Plans
- Health Care Plan and Dental Plan
- Employee Assistance Program
- Flexible Spending Account
- Commuter Benefit Plan
- FIT Tuition Exemption Program
- Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program
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What This Job Offers
Job Type
Full-time
Industry
Educational Services
Number of Employees
1,001-5,000 employees
