Digital Marketing & Communications Manager

Details • Blacksburg, VA

11d • $65,000 - $70,000 • Hybrid

About The Position

The College of Architecture, Arts, and Design (AAD) is seeking a digital marketing & communications manager to lead the execution of a cohesive digital strategy across the college’s communications channels. This individual will be a member of the college’s marketing and communications team, charged with telling the story of the college and elevating the work of students, faculty, and staff while engaging a wide spectrum of audiences. The digital marketing & communications manager will lead efforts within the college to design and maintain a consistent and inspiring online presence that is informed by strategic priorities and elevates ongoing work and activities across websites, social media platforms, emails and newsletters, and other digital content. This position will be responsible for the creation, coordination, and implementation of website design and content within the university’s content management system, tracking analytics to inform strategy. The digital marketing & communications manager will also work to create and curate engaging content for social media platforms that champions student learning, faculty research, and the Virginia Tech brand. Additionally, this individual will serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools. The ideal candidate will have professional experience working with website content management systems and social media platforms within a marketing and communications framework. An ability to assist with content creation (copywriting, photography, and videography) is also required. The digital marketing & communications manager should be a self-starter who can work independently, multitask, and navigate multiple deadline-driven projects simultaneously. The digital marketing & communications manager reports to the director of marketing and communications and is a member of the AAD advancement team. As such, the individual’s efforts will be strategically aligned to support the goals and priorities of the college and university and must follow established brand guidelines, university policies and procedures, and accessibility standards.

Requirements

• Bachelor’s degree in information technology, computer science, marketing, media, communications, or related field or related professional experience coupled with a bachelor's degree.
• Demonstrated experience in developing and executing digital content and design strategies to achieve specific goals for targeted audiences.
• Demonstrated experience in developing and managing websites within an enterprise CMS.
• Demonstrated experience managing multiple social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and/or X.
• Demonstrated knowledge and experience utilizing Google Analytics and social media metrics to improve user experience, reach, and engagement.
• Demonstrated excellence in written communication skills, including digital copywriting.
• Demonstrated experience in project management to meet deadlines and manage multiple projects simultaneously.

Nice To Haves

• Experience working in and knowledge of a higher education institution or environment, institutional marketing, or advancement.
• Proficiency in Adobe Ensemble.
• Demonstrated experience utilizing existing templates and components within a CMS, as well as developing custom components and a working knowledge of HTML and CSS.
• Demonstrated proficiency working with a CRM such as BBIS, Slate, Salesforce, or Hobson’s Connect.
• Demonstrated experience working with and improving website SEO.
• Demonstrated proficiency in Adobe Creative Suite.
• Demonstrated experience in taking and editing photos and videos.
• Knowledge of Virginia Tech or other institutional branding and brand elements.
• Demonstrated experience using Wrike or other project management tool.

Responsibilities

• Lead the execution of a cohesive digital strategy across the college’s communications channels.
• Design and maintain a consistent and inspiring online presence.
• Create, coordinate, and implement website design and content within the university’s content management system.
• Track analytics to inform strategy.
• Create and curate engaging content for social media platforms.
• Serve in an advisory role to train and support other digital platform users across the college to maintain best practices and implement new knowledge and tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees