Digital Communications Specialist

Pima County • Tucson, AZ

1d

About The Position

The Communications Office is looking for two skilled digital communications specialists to support the development and growth of Pima County's social media. These positions will handle high-volume content creation on a weekly basis for both organic and paid platforms across multiple channels. We need creative, adaptable, and detail-oriented staff who can work in a fast-paced, deadline-driven environment. Day-to-day duties require strong organizational skills and the ability to optimize messaging to diverse audiences. One position will focus on content creation and social media management, including developing original content, tracking trends, managing content calendars, coordinating posting schedules, and supporting day-to-day social media activities. The successful candidate for this position should have experience creating optimized content for each of the major social media platforms, and familiarity with using a social media management tool. The second position will focus on content creation and paid social media advertising, including setting up and managing native paid ad campaigns across multiple platforms, monitoring performance and assisting with basic analysis and reporting of digital marketing data. The successful candidate for this position should have experience with native ad platforms. An energetic, eloquent, and engaging on-camera presence is desired for at least one of the positions with bilingual (English and Spanish) abilities preferred.

Requirements

• Bachelor’s degree from an accredited college or university, with a major in journalism, communications, public relations, media communications, English or other closely - related field as determined by the department head at the time of recruitment, AND one (1) year of experience in journalism, public relations, technical writing, or media relations. (Relevant experience and/or education from an accredited college or university may be substituted.)
• OR: Five (5) years of experience in journalism, public relations, technical writing or media relations.
• Valid driver license is required at time of application.
• Valid AZ driver license is required at time of appointment.

Nice To Haves

• Minimum two (2) years of experience in promotional and marketing social media content creation and/or administration for a corporation, government, or PR/Advertising agency.
• Minimum one (1) year of experience in social media video creation and editing.
• Minimum one (1) year of experience with on-camera presentation.
• Experience collecting, analyzing, and reporting on paid and organic social media performance using native platform analytics and reporting tools.
• Experience using Google advertising products and other public-facing Google tools (e.g., Google Ads, Analytics, or related platforms).
• Experience using social media management software such as Hootsuite or Sprout Social.
• Bilingual (English/Spanish, speaking and writing).

Responsibilities

• Writes content for all Office communications and marketing materials, including but not limited to: press releases, newsletter articles and feature stories, advertising content and slogans, webpages, social media posts, fliers, posters, and other collateral materials
• Serves as secondary contact between the Communications Office and assigned client departments or within an Elected Official's office and develops relationships with departmental staff and an understanding of the department's communications and marketing needs and goals
• Maintains an awareness of the status of current or planned projects for the assigned departments and acts as a secondary monitor of work quality and progress completion
• Analyzes issues and generates story ideas for the approval of the client department
• Acts as an advocate for the client department's interests or Elected Official with the Communications Office and acts as a Communications Office advocate with the client department
• Researches and gathers information from various sources within County government to compose articles in non-technical, readable prose for posting to the County website or other media outlets
• Edits text produced by client staff
• Works with Communications Coordinator to cultivate and maintain working relationships with external media representatives
• Advises media representatives on complex issues and connects reporters to proper sources within County government

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees