Communications Specialist - Digital

North Texas Food Bank • Plano, TX

5h

About The Position

The Communications Specialist is a key member of the Marketing & Communications team, responsible for external and internal messaging that raises awareness of the Food Bank’s mission and fundraising efforts. This position manages the day-to-day administration of the NTFB website and oversees analytics across digital platforms to ensure the Food Bank's online presence consistently reflects the organization’s brand and messaging.

Requirements

• Bachelor’s degree in digital media, communications, or related field, or an equivalent combination of education and relevant work experience
• Proficiency with Google products, including Google Analytics and Google Ads
• Knowledge of Content Management Systems such as WordPress and utilization of SEO strategies
• Ability to create online forms and crowdfunding pages; basic design/layout skills desired
• Proficiency with Adobe Creative Cloud products and Microsoft Office applications
• Strong verbal, written, and interpersonal communication as well as presentation skills
• Ability to collaborate effectively and interact professionally with people at all levels
• Project management skills
• Highly organized with strong attention to detail; results-oriented with problem-solving skills
• Knowledge of Customer Relationship Management (CRM) systems - Blackbaud preferred
• One year of related experience in developing and implementing digital strategies to effectively engage audiences, leverage analytics insights, and manage creative projects
• Adapt effectively to workplace stressors, including customer complaints, compliance issues, meeting deadlines and competing priorities of significance to the team’s success
• While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle or feel objects, tools, or controls, reach with hands and arms, climb stairs, balance, stoop, kneel, crouch or crawl, talk or hear.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• The employee must regularly lift and/or move up to 10 pounds and frequently lift and/or move up to 25 pounds.

Responsibilities

• Serve as the primary web manager, updating and troubleshooting the NTFB website, and coordinating quarterly content maintenance with departments across the organization
• Support the Agency Zone for partner agencies on the NTFB website and oversee weekly promotion of the mobile pantry schedule
• Update digital screens at NTFB’s Plano Campus to promote events and volunteer opportunities
• Manage the Speaker’s Bureau program, coordinating requests with available resources
• Support social media efforts by creating engaging visual content, including graphics, photos, and videos
• Assist the fundraising team with creating and troubleshooting donation campaigns on third-party websites, and support programs and administrative teams with online form creation and management
• Prepare reports that include key metrics and analytics, noting performance and trends year over year for NTFB.org, the NTFB app as well as social media channels
• Manage content, updates, push notifications, and marketing strategy for the NTFB app
• Collaborate with NTFB IT on domain and registrar updates
• Support annual signature events, cause-marketing partnerships, and community campaigns
• Produce and edit video using a phone or DSLR camera or on Adobe Premiere; publish content, and collaborate with staff, agency partners, donors, and others to create or curate content
• Collaborate with the Community Engagement team on strategy, creation and execution of digital email communications for signature events
• Manage SMS campaigns and text-to-give platforms for specific events and campaigns
• Coordinate digital optimization projects for NTFB’s website and donation forms; create campaign forms and manage email database through Luminate Online, ensuring compliance with the CAN-SPAM Act, including email strategy and segmentation
• Serve as the primary administrator for the Google Ad Grant and Analytics, managed with a third-party direct response vendor
• Perform other tasks and duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level