Digital Marketing & Communications Specialist

Sellmark Corporation • Mansfield, TX

17h

About The Position

Sellmark is committed to creating brands that foster memories and traditions by producing industry-leading outdoor lifestyle products. We promote a healthy outdoor lifestyle and drive innovation through positive leadership, strong ethics, and unwavering dedication. Our team-oriented culture encourages self-growth, mutual respect, and a passion for excellence—both at work and beyond. We seek individuals who bring passion to everything they do, instill confidence, trust, and respect, and inspire success while building strong relationships. If you're looking for a dynamic, professional, and supportive team, we’d love to have you join us. VISION We are seeking a creative and results-driven Digital Marketing & Communications Specialist to execute and support marketing and communications initiatives that strengthen brand awareness, engagement, and community growth. This role focuses on content creation, social media management, paid social support, and community engagement, while assisting with promotional communications, performance tracking, and campaign execution.

Requirements

• Bachelor’s degree in marketing, communications, or related field
• 0-2 years experience in digital marketing and communications
• Demonstrated success in managing integrated marketing campaigns
• Experience supporting, coordinating, and executing marketing campaigns and initiatives
• Exposure to content development, campaign performance tracking, and internal collaboration
• Strong understanding of social media platforms, tools, and analytics
• Social media management expertise
• Experience with social media management and scheduling tools
• Working knowledge of digital advertising and paid social campaigns
• Creative thinking with and understanding of brand voice and audience engagement
• Exceptional written and verbal communication
• Strong project management and organizational skills
• Strategic thinking and analytical capabilities
• Ability to manage multiple priorities effectively
• Detail-oriented with data-driven mindset

Responsibilities

• Manage and execute social media activities across all major platforms
• Plan, schedule, publish, and optimize organic social content
• Execute paid social boosting and advertising to support campaigns
• Monitor platform/industry trends and audience behavior to inform content strategy
• Track and analyze performance metrics, providing insights and recommendations for improvement
• Build and maintain relationships with influencers, brand ambassadors, and ProStaff members via social channels
• Coordinate content creation, posting schedules, and campaign participation with influencers and ProStaff
• Manage ProStaff and influencer databases, ensuring accurate records and performance tracking
• Engage directly with the social media community within the industry to strengthen brand loyalty
• Distribute promotional email campaigns
• Assist with distributing press releases when necessary
• Collaborate with internal teams on content direction, campaign messaging, and brand initiatives
• Perform additional duties as required to support the department's effective operation.

Benefits

• Competitive salary based on experience.
• Generous paid time off, sick and floating holidays.
• Initial intensive training program, continual professional training and career enhancement opportunities available.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level