Digital Communications Specialist

State of North Carolina

1d • $48,222 - $84,388

About The Position

The NC Department of Adult Correction is one of the largest state agencies with more than 14,000 employees. It is responsible for safeguarding and preserving lives and property through prevention, protection, and preparation as well as the care, custody, and supervision of all adults sentenced for violating North Carolina laws. This department includes state prisons with custody, healthcare, and facility operations staff as well as probation/parole officers who supervised sentenced people in the community. Other divisions include Administration, Health Services, Rehabilitation & Reentry, Special Operations and the Post-Release Supervision & Parole Commission. We have a mission that matters! The Digital Communications Specialist is a key member of the team charged with planning, creating, scheduling, and assessing content across social media platforms, the agency’s public-facing website, and its intranet. This position works independently and must effectively collaborate often with communications team members and internal stakeholders.

Requirements

• Bachelor’s degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work (OR) An equivalent combination of education and experience

Nice To Haves

• Excellent verbal and written communication skills
• Attention to detail
• Experience creating a variety of digital content for social media and websites
• Understanding of best practices for social media content development
• Familiarity with social media management, trend tracking, and analytics tools
• Familiarity with the technology associated with web design and content creation

Responsibilities

• Is responsible for the day-to-day creating, coordinating and monitoring of all social media content, crafted to successfully educate, inform, and engage stakeholders about corrections issues and the NCDAC mission.
• Collaborates with staff across divisions to plan, create, monitor, and assess the effectiveness of social media, public website, and intranet content that highlights varied aspects of NCDAC’s mission.
• Creates content (i.e. writing blogs, creating reels/videos, assisting with photography and video production, etc.) that enhances social media and public-facing website content.
• Creates and monitors intranet content to enhance agency-wide staff collaboration and project planning.
• Assists content coordinators and agency subject matter experts on best practices for digital delivery of information.
• Assists with promotional materials and communications campaigns to support agency events, marketing and recruitment efforts, community engagement, and public education about corrections and NCDAC mission.
• Assists with crisis communications efforts and may be assigned other duties at the discretion of the Communications Director such as writing and distributing news releases, content for collateral materials such as brochures, and other tasks.

Benefits

• The State of North Carolina offers excellent comprehensive benefits.
• Employees can participate in health insurance options, standard and supplemental retirement plans, and the NCFlex program (numerous high-quality, low-cost benefits on a pre-tax basis).
• Employees also receive paid vacation, sick, and community service leave.
• In addition, paid parental leave is available to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees