Freelance Digital Marketing Manager

Power Digital

3h • Remote

About The Position

We are seeking a Skilled Freelance Digital Marketing Executive to support the Senior Manager in driving growth for two fast-growing DTC (Direct-to-Consumer) personal/oral care brands for a large CPG company. This role is critical in managing the day-to-day operations of our e-commerce business and ensuring the smooth execution of marketing activities. The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment.

Requirements

• Proven experience in digital marketing, with a strong understanding of e-commerce best practices
• Proficiency with Shopify's backend is essential
• Highly organized with a strong attention to detail
• Ability to manage multiple projects and prioritize tasks effectively
• Experience managing creative assets and working with cross-functional teams
• Familiarity with paid media strategies across platforms like TikTok, Meta, email, SMS, and affiliate marketing
• Experience coordinating copy reviews to ensure compliance with legal standards and alignment with brand voice
• Strong communication skills, both written and verbal
• Ability to work independently and thrive in a fast-paced environment

Responsibilities

• Assist the Senior Manager in executing and optimizing digital marketing strategies to drive e-commerce growth for two DTC personal and oral care sites
• Manage and update content assets on the Shopify platform, ensuring consistency and accuracy across the websites
• Coordinate with the paid media agency to implement marketing tactics across various channels (email, SMS, TikTok, Meta, affiliate marketing, etc.)
• Manage the feedback, reviews, and approval processes for creative content and assets
• Oversee creative asset management, ensuring timely delivery and proper use across all platforms
• Coordinate copy reviews to ensure alignment on brand tone of voice, legal requirements, and overall content changes
• Maintain consistency of content across all digital touchpoints, ensuring brand guidelines are met
• Support the Senior Manager in daily operations, contributing to the overall marketing strategy
• Collaborate on the execution of email and SMS marketing campaigns to drive customer engagement and retention
• Handle day-to-day coordination with internal and external stakeholders, including cross-functional teams and external agencies

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed