Freelance Beauty Content Creator, Betches Style

Betches Media • New York, NY

8h

About The Position

Betches Media is seeking a beauty-obsessed, "chronically online" creator to build and grow Betches’s newest vertical, Betches Style. This role is for someone passionate about beauty discourse, who can identify viral trends, and transform product launches, red carpet moments, skincare trends, and makeup hacks into highly shareable content. Betches Style aims to demystify beauty, making it accessible for individuals with busy schedules, limited budgets, and limited space. The brand utilizes humor, memes, and honest hot takes, balanced with original video and photo content to guide Zillennials through the beauty landscape without gatekeeping or pressure. The ideal candidate understands both beauty and internet culture, with editorial and social media experience creating content for a Zillennial audience. They should be able to write sharp, witty, self-aware beauty commentary, offering recommendations, trend analysis, and honest opinions as if from a cool, beauty-savvy older sister.

Requirements

• 3-5+ years of experience working in beauty-related media
• A portfolio showcasing strong editorial and social media skills
• Expert understanding of TikTok and Instagram, especially what works right now in style content.
• Ability to move fast, react to live moments, and hit tight turnarounds.

Nice To Haves

• Experience working with beauty-related media, digital publishers, or creator-led brands.
• Demonstrated on-camera experience delivering commentary, reactions, or personality-driven content in a short-form format.
• Familiarity with social analytics and performance-driven iteration.
• Understanding of how organic social content supports broader brand, editorial, or sponsorship goals.
• A genuine fan of Betches who understands our voice, humor, and cultural influence.
• Experience with motion graphics, After Effects, or advanced captioning workflows.

Responsibilities

• Create beauty content for Betches Style’s Instagram, including memes, graphics, trend-breakdown carousels, and reactive explainers.
• Concept, shoot, edit, and publish short-form social video across TikTok, Instagram Reels, and YouTube Shorts.
• Serve as a recurring on-camera personality and visible face of Betches Style across short-form platforms, delivering reactions, takes, breakdowns, and commentary directly to camera in a smart, funny, and distinctly Betches manner.
• Translate breaking beauty news and live moments into timely, culturally fluent content.
• Develop content tied to the beauty calendar including viral moments, awards shows, fashion week, and product launches.
• Maintain a consistent Betches Style voice: honest and relatable.
• Provide live and reactive coverage for major beauty moments, including select nights and weekends.
• Balance proactive planning with reactive content during fast-moving news cycles.
• Identify moments worth amplifying in real time and execute quickly.
• Bring deep knowledge of all-things beauty.
• Identify which beauty moments are internet stories and know how to frame them for a women-first, culture-forward audience.
• Proactively pitch video ideas tied to the style calendar, social chatter, and breaking news.
• Contribute to and help manage the social posting calendar and cadence.
• Engage with comments and community conversations to reinforce brand voice and deepen fan connection.
• Monitor social chatter and fan sentiment to inform content decisions.
• Create content designed to drive engagement, debate, saves, shares, and group chat moments.
• Edit quickly and confidently using Adobe Premiere Pro, CapCut, Final Cut Pro, or similar tools.
• Utilize strong instincts for pacing, captions, framing, audio, and storytelling optimized for mobile and short attention spans.
• Comfortable with creator-style, lo-fi production when it serves the moment.

Benefits

• Commitment of up to 20 hours per week
• DEI+ Commitment: commitment to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities.

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed