Franchise Dev Coordinator

Chicken Salad Chick•Atlanta, GA

4d•Onsite

About The Position

Atlanta based role. Utilizing the Franchise Development systems and tools, converting leads to prospects. Assist the Franchise Development Department in reaching its monthly and annual goals by providing maximum qualified prospects to the recruitment team. Create and send email marketing campaigns. Track and measure lead generation marketing spend, lead sources and conversion ratios. May include real estate analysis on markets and support of franchisee transfers and renewals.

Requirements

Excellent Communication skills – both verbal and written
Customer service oriented
Geographical awareness
Strong organization skills
Ability to utilize software programs to prepare documents, spreadsheets and presentations
Ability to think ahead and creatively
Ability to organize and manage multiple tasks
Commitment to company values
Believe in the company vision and mission
High School Diploma or equivalent work experience
3-5 years of experience in franchise industry: previous work in a restaurant franchise development function highly desirable

Nice To Haves

some college preferred
Experience with client relationship management (CRM) tools (preferred, not required)
Prior experience interacting with franchisees and CRM’s helpful

Responsibilities

Intercept all franchise inquiries and respond accordingly in a timely fashion (within 24 hours of submission). Contact with leads will be via phone, auto-text and e-mail. Document all communication in the CRM.
Utilize the CRM and other tools to manage required follow up contact with leads and prospects.
Guide prospects to complete the Confidential Questionnaire/Application.
Ensure all leads are contacted a minimum of five times over a two-week period before closing the leads file.
Track the source to all leads to ensure lead generating sources are effective.
Measure lead generating marketing spend by source.
Track and report accurate lead conversion ratios – leads to suspects to prospects to franchisees.
Manage the “up-system” to ensure the correct Franchise Representative is working with the prospect.
Coordinate and conduct Hospitality Days – Prepare agendas, coordinate with other participating team members, assist prospect with hotel and travel arrangements, coordinate lunch, prepare meeting space(s), etc.
Assist with franchise agreement execution and processing.
Assist in real estate analysis as assigned.
Be the point person for franchisees in the transfer and renewal process and work with other departments to ensure proper execution.
Assist with the registration and logistics associated with departmental expos and conferences.
Maintain digital platforms with accurate and relevant brand / franchise information.
Performs other projects and activities assigned to support our internal team and external customers.