Franchise Business Consultant - Orangetheory Fitness

Purpose Brands, LLC

3d•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Franchise Business Consultant (FBC) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The Franchise Business Consultant (FBC) is a senior field leadership role accountable for overall franchise business performance across an assigned territory of approximately 100-150 studios (25-50 franchisees). This role serves as the primary strategic business advisor for franchisees and partners closely with a Franchise Fitness Consultant (FFC) to drive enterprise outcomes including revenue growth, profitability, intro acquisition, member retention, and leadership capability. The Franchise Business Consultant (FBC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office.

Requirements

3+ years Multi-unit leadership, franchise business consultant role or small business owner experience
Proven leadership experience in fitness environments
Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
Strong analytical and business acumen
Excellent verbal and written communication skills to interact with various stakeholders
Associate’s degree OR equivalent work experience in a business support role

Nice To Haves

1- 3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
Bachelor’s degree (preferred). Relevant fields include Business, Operations, Finance, or related discipline

Responsibilities

Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
Lead annual and quarterly business planning with franchisees
Conduct P&L and KPI reviews to identify risks and opportunities
Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
Review studio compliance, network certification and brand experience requirements
Drive adoption, accountability, and measurable outcomes