Franchise Business Advisor

bp•Sacramento, CA

1d•Hybrid

About The Position

The Franchise Business Advisor (FBA) role provides convenience retail consultation to ARCO ampm Franchisees and ARCO Dealers in an assigned geographic area, in and around the Sacramento/ Modesto area. Primary responsibilities include advising and assisting with Merchandising, Business/Financial, and Operational Performance to improve total site profitability! The Franchise Business Advisor is a key role for the delivery of the ampm Franchise offer through a well-defined business consulting relationship centered on the best retail business practices and serves as the go-to person for all marketing field support. The FBA is a front-line salesperson that through strong salesmanship and influencing skills gains franchisee agreement and execution of existing and new programs. This role also provides expertise to the Franchisees and Dealers regarding selling ARCO fuel. This consulting is done with face-to-face visits at each of the ARCO and ARCO ampm convenience stores with the expectation FBAs will be in the market 80% of the time.

Requirements

Bachelor’s Degree or equivalent work experience required
Minimum 5 years relevant business experience in marketing, retail, and/or sales.
Excellent sales, influencing and oral communication skills.
Strong leadership skills, with confirmed ability to lead, mentor, develop and empower to deliver outstanding performance.
Resourceful application of Microsoft Office products (Excel, Outlook, Word, PowerPoint).
Sound business planning and financial understanding with the proven record of interpreting and analyzing financial information from performance reports and financial statements.

Nice To Haves

Franchise experience is desired but not required.

Responsibilities

Act as a single point of contact for marketing field support; own Franchisees relationship; handle customer demands; mentor, influence and negotiate with Franchisees to achieve desired outcome for the business and Franchisee.
Provide business consulting on convenience retail solutions to the Franchisee to improve growth and profitability: understand and mentor on business gaps and improvement plans; ensure Franchisees understand and deliver against contractual responsibilities; responsible for all aspects of Franchise food service and safety.
Provide Franchisees with upfront support for opening new ampm stores by collaborating closely with service providers, helping establish contacts with vendors, recommended layouts, planograms, prices, and coaching on Brand standards and operations excellence.
Evaluate and consult on Category Management & General Merchandising practices and execution to provide for a consistent and improved customer experience leading to top and bottom-line growth.
Influence Franchisees to improve profitability through fuel pricing conversations and recommendations, company promotions, and marketing concepts
Ensure Franchisees develop and implement a competitive pricing strategy that increases profitability and market share, certify every decision is viewed through the lens of the customer and the Franchise agreement.
Influence and negotiate with Franchisees to achieve positive outcomes by understanding key motivational drives of Franchisees and changing business needs.

Benefits

paid vacation depending on your years of relevant confirmed experience and will range from 120 – 240 hours of vacation per year for full times employees (60 - 240 hours of vacation per year for part time employees)
9 paid holidays per year
2 personal choice holidays
up to 8 weeks’ paid leave for the birth or adoption of a child
discretionary annual bonus program
long-term incentive program
generous retirement benefits that include a 401k matching program
pension for eligible employees
access to health, vision, and dental insurance
life and Short-Term Disability and Long-Term Disability
flexible working options