Fractional TV Media Manager

Javvy Coffee Company

16d

About The Position

We’re looking for a Fractional TV Media Manager to own and scale Javvy’s Linear TV channel as a performance-driven acquisition engine. This is a part-time role (~10 hours/week to start), designed for a senior operator who can bring structure, discipline, and accountability to a small but growing channel. As TV scales, there is opportunity to expand scope over time. You’ll be responsible for driving performance and ensuring TV earns its place in our growth mix—primarily through strong strategy, rigorous analysis, and tight agency management. This role is high-ownership but not execution-heavy. You’ll work through our agency and internal team to guide decisions, pressure-test strategy, and continuously improve results.

Requirements

5+ years of Direct Response TV (DRTV), CTV, or performance-driven Linear TV experience
Experience managing or overseeing $5M+ annual TV spend
Performance-first mindset—focused on CAC, incrementality, and measurable outcomes (not brand awareness)
Strong experience managing and pushing agencies to improve performance
Deep understanding of TV buying mechanics: CPM, CPP, inventory quality, makegoods, and negotiation dynamics
Highly analytical and comfortable working with performance data
Rigorous testing mindset with a track record of continuous optimization
Ability to connect TV performance to broader growth metrics (blended CAC, MER, downstream impact)
Ability to operate autonomously and prioritize effectively in a fast-paced environment
Clear and direct communicator who can influence decisions and drive accountability

Responsibilities

Own Linear TV as a performance acquisition channel—setting direction, overseeing execution, and driving results
Manage and hold the TV agency accountable across pricing (CPM/CPP), inventory quality, and optimization decisions
Review and pressure-test media plans, network mix, dayparts, and spend allocation
Establish testing frameworks across creative, dayparts, networks, and frequency (and ensure they are executed)
Evaluate performance on a weekly/biweekly basis to identify inefficiencies and improvement opportunities
Develop and refine incrementality frameworks to understand the true impact of TV
Identify wasted spend and opportunities to scale what’s working
Translate performance insights into clear direction for the agency and internal teams
Partner with growth, analytics, and creative to align on testing priorities and measurement
Report on performance, key insights, and recommended next steps to leadership