FRACTIONAL GROWTH LEAD

Kentech Consulting Inc

6d • $4,000 - $8,000 • Remote

About The Position

KENTECH Consulting Inc. is seeking a Fractional Growth Lead to build and execute the growth strategy for eKnowID, a modern background screening platform. This is a hands-on, high-ownership role for someone who knows how to test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue. The ideal candidate is a growth hacker at heart: curious, fast-moving, data-driven, creative, and focused on what actually converts. You will step into a strong foundation with a refreshed platform, existing customer data, campaign direction, leadership support, and a small team available to support execution. The role involves leading growth strategy, setting priorities, directing execution, measuring performance, and keeping the team focused on revenue-generating activities.

Requirements

• 5+ years of hands-on growth marketing, demand generation, or growth strategy experience.
• Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition.
• Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting.
• Experience marketing to small or mid-sized businesses.
• Experience building and launching outbound email campaigns.
• Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads.
• Strong copywriting skills for emails, landing pages, ads, and nurture campaigns.
• Comfort using AI tools to improve speed, execution, and output.
• Ability to analyze campaign data and make clear recommendations.
• Strong communication skills and ability to work directly with executive leadership.

Nice To Haves

• Experience in HR tech, background screening, SaaS, compliance, staffing, insurance, legal, fintech, or professional services.
• Experience reactivating dormant customer lists.
• Experience building campaigns from customer pain points.
• Experience with Apollo.io or similar prospecting tools.
• SEO experience.
• Landing page or light website editing experience.
• Google Analytics or Search Console experience.
• Experience working with founder-led companies or small business teams.

Responsibilities

• Build and execute the growth strategy for eKnowID.
• Own growth execution across customer reactivation, outbound prospecting, paid campaigns, lead nurturing, and conversion tracking.
• Generate qualified opportunities.
• Convert interest into revenue.
• Build repeatable growth systems.
• Lead the growth strategy, set priorities, direct execution, measure performance, and keep the team focused on revenue-generating activities.
• Launch a win-back campaign to reactivate inactive eKnowID customers.
• Build and test outbound campaigns for target small business verticals.
• Use HubSpot to manage segmentation, workflows, reporting, and lead nurturing.
• Build prospect lists using approved tools and public/business databases.
• Create and test cold email, phone, and follow-up sequences.
• Launch paid campaigns on platforms such as Google, Meta, and LinkedIn.
• Test messaging around hiring risk, compliance, speed, safety, and business protection.
• Track campaign performance weekly and recommend what to scale, pause, or adjust.
• Work with the content and creative team to produce assets that support conversion.

Benefits

• Flexible and milestone-driven schedule.
• Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones.
• Direct access to leadership for fast feedback and decisions.
• Existing marketing and creative support resources.
• Small team available to support execution.
• Room to test, learn, and scale.
• Performance upside tied to revenue.

What This Job Offers

• Career Level: Senior
• Education Level: No Education Listed