Fractional CMO

True Legacy Homes • San Diego, CA

13h • Remote

About The Position

True Legacy Homes is seeking a Fractional CMO to develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role involves translating business insights into effective marketing plans, building integrated campaigns beyond paid advertising, and leading brand development. The Fractional CMO will partner closely with the CEO to align marketing initiatives with company vision and establish optimized marketing processes and metrics. The position is remote, with a preference for candidates in Southern California, Pacific, or Central Time Zones.

Requirements

• Proven experience in a senior marketing leadership role (CMO, VP of Marketing, or equivalent).
• Strong strategic thinking with the ability to turn ideas and insights into actionable plans.
• Demonstrated success in building brands and executing multi-channel marketing strategies.
• Entrepreneurial mindset with a hands-on, results-driven approach.
• Excellent listening, communication, and collaboration skills.

Nice To Haves

• Experience working in a fractional or consulting capacity is preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
• Translate business insights and leadership input into clear, effective marketing plans and campaigns.
• Build and execute integrated marketing campaigns beyond paid advertising and PPC, including organic, content, brand, and lifecycle marketing.
• Lead the development and evolution of one or more company brands, including positioning, messaging, and identity.
• Partner closely with the CEO to align marketing initiatives with overall company vision and objectives.
• Establish and optimize marketing processes, tools, and performance metrics to ensure efficiency and ROI.

What This Job Offers

• Job Type: Part-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 1-10 employees