FPGA Product Marketing Engineer

Renesas Electronics•Chandler, AZ

16d•Onsite

About The Position

The FPGA product line represents a critical growth initiative in the low-density FPGA market—a segment with significant untapped potential. We are seeking a Staff Product Marketing Engineer to lead strategic marketing efforts, drive roadmap alignment, and ensure successful execution of product launches. This role is pivotal in strengthening competitive positioning, enabling go-to-market strategies, and accelerating revenue growth for this high-potential portfolio.

Requirements

Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field; MBA preferred.
8+ years in product marketing or related roles within the semiconductor or FPGA industry.
Proven track record of leading strategic marketing initiatives and successful product launches.
Strong understanding of FPGA technology and market dynamics.
Exceptional communication, leadership, and cross-functional collaboration skills.
Ability to translate technical capabilities into customer value propositions.
Applicants for this position must be currently authorized to work in the United States on a full-time basis. Renesas is unable to sponsor applicants for work visas for this position.

Responsibilities

Define and execute product marketing strategies for ForgeFPGA to capture market share in the low-density FPGA segment.
Align product roadmap with market trends, customer needs, and business objectives.
Develop and implement comprehensive launch plans for new products and features.
Collaborate with cross-functional teams (engineering, sales, operations) to ensure seamless execution.
Conduct competitive analysis and identify differentiation opportunities.
Craft compelling messaging and positioning that resonates with target customers.
Create sales tools, training materials, and collateral to support global sales teams.
Drive adoption of marketing strategies across regional teams.
Monitor KPIs and market feedback to optimize strategies and accelerate revenue growth.
Identify new opportunities for expansion within the low-density FPGA market.