FP&A Analyst

Croud•New York, NY

2d•$100,000 - $120,000•Hybrid

About The Position

Croud is seeking a sharp, collaborative, and commercially-minded FP&A Analyst to join its global FP&A function. This newly created role, based in the New York office, will be instrumental in providing a holistic, consolidated financial view across Croud's growing US footprint, including Croud US (NY/Atlanta) and Born Social US. The analyst will act as a critical bridge between US operations and the global finance hub, working with the Group FP&A team in London to ensure a synchronized approach. This role serves as a key financial advisor to US Senior Leadership, delivering high-impact financial insight, robust data modeling, and strategic process improvements to drive performance and sustainable growth. Croud aims to unlock potential by elevating its people, clients, and communities within a rapidly advancing and complex economy, operating as a unique scaled network of Intelligent, Creative Specialists.

Requirements

Bachelor’s degree in Accounting, Finance, Economics, or Business.
3–5 years of progressive experience in corporate finance, FP&A, or commercial finance analytics, preferably within the digital marketing, advertising, media, or technology sectors.
Advanced proficiency in Microsoft Excel / Google Sheets is required.
Exceptional financial modeling skills with a proven ability to synthesize large, complex data sets into clear, executive-ready "storytelling" summaries.
Excellent interpersonal skills with the confidence to challenge the status quo and effectively influence senior, cross-functional, and remote global stakeholders.
A proactive self-starter who thrives in a fast-paced, high-growth environment and can seamlessly manage multiple priorities across different time zones.

Nice To Haves

Progress toward or completion of a relevant professional certification (e.g., CPA, CFA, or CMA) is highly desirable.
Experience of working across an International business is preferred.
Direct experience with advanced financial planning systems (ERP), data visualization tools (e.g., Tableau, Looker), or basic SQL is a significant advantage.

Responsibilities

Provide a comprehensive, holistic, and consolidated financial view across all US entities (Croud US (NY & Atlanta), and Born Social US).
Act as a trusted financial partner to US Senior Leadership (US CEO, US Chief Business Officer, Global COO, Chief Data Officer) and other senior agency stakeholders, translating data into actionable insights.
Collaborate closely with the Group Finance team in London to ensure reporting structures, timelines, and financial models remain fully aligned globally.
Own and drive the US inputs for monthly, quarterly, annual, and long-range financial planning cycles.
Conduct robust variance analysis, tracking key performance indicators (KPIs) to identify trends, efficiencies, and profitability levers across the US agencies.
Execute ad-hoc financial analysis, sensitivity testing, and predictive scenario modeling to evaluate new business cases and strategic initiatives.
Prepare high-quality management reports, dashboards, and commentary for US leadership and Group Board presentation.
Partner with commercial and client teams to evaluate pricing models, labor utilization, rate cards, and the profitability of client and third-party engagements.
Provide vital financial support during vendor contract negotiations, client RFP/RFI submissions, and resource allocation mapping.
Assist in evaluating and tracking the region’s sales commission plans and bonus structures.
Support Group M&A activities as required, assisting with local due diligence, post-merger financial integration, and scaling efficiencies.
Play an integral role in identifying and delivering financial process improvements and system upgrades to scale the Global finance function.
Collaborate with Business Intelligence (BI) and data teams to optimize data warehouse capabilities, ensuring robust single-source-of-truth reporting.