Founding Marketing Director

Probook • New York City, NY

7d • Onsite

About The Position

A Note From The Founder This is a unicorn role— and we know it. Few marketing directors have majors in brand leadership and demand gen simultaneously. We're hiring for extraordinary strength in one area, knowing you'll be scrappy in the others, short-term. Right now, we have a zero-person marketing team. You'll have full ownership to build this function with direct access to the founders. This level of autonomy and impact is exceptionally rare. We need a builder who thrives in ambiguity, not someone looking for a polished playbook. About Probook Probook is the AI “Front Office” for the home services industry, transforming how plumbing, HVAC, and electrical businesses operate. Our work’s impact is real. Dispatching the right tech to the right job can mean the difference between a $300 service call and a $20,000 system replacement. Proactive outbound keeps revenue steady even when demand dries up. And answering every call on time ensures homeowners convert before looking elsewhere. Probook unifies these workflows into a consistent CX, giving businesses a single, scalable place to run their entire operation. The Mandate Brand Leadership Establish Probook and its leadership as the authoritative voice on AI in the trades. Build authority through social media thought leadership, compelling case studies, and strategic presence (influencers, website, brand, etc.) that makes the largest home service businesses view Probook as the inevitable evolution of their tech stack. Demand Generation Engine Build repeatable systems that generate qualified inbound. Execute high-ROI events, deploy email nurture programs that keep Probook top-of-mind, and establish partnerships with channels and influencers. Who You Are A Builder: You thrive in zero-to-one environments. Blank canvases energize you. You're comfortable doing the work yourself—writing, designing, posting. Intellectually Hungry: You're sharp. You connect dots quickly, ask better questions than most, and can translate complex AI capabilities into stories that resonate with operators who've spent 20 years in a truck. Account-Based Mindset: You reject spray-and-pray tactics. You're disciplined enough to market to 3,000 accounts, not 300,000, and know how to make 1:Few feel like 1:1. Low Ego, High Candor: You're here to win, not to be right. You give and receive direct feedback without defensiveness and treat every marketing dollar like it's your own. Why Join Probook? Founding Role: You're the first marketing hire. Full ownership to build the function from scratch with zero bureaucracy and direct CEO access. The Market: A $700B industry with clear tailwinds: AI adoption, labor shortages, and generational transitions creating demand for operational modernization. We are defining the category, not fighting for share. The Traction: $10M ARR in 18 months. Cash-flow positive. Product-market fit is established; we are now optimizing for scale. The Backing: Funded by Sequoia and a16z—partners who invest in category leaders. The Upside: A meaningful equity stake in a company that controls its own destiny.

Requirements

• 3+ years of B2B startup Brand/Content marketing experience (Series A-D stage strongly preferred) with deep expertise in brand/content. Only exception is exceptionally documented personal brand/content spike
• Proven hands-on execution : You've written compelling content, orchestrated events, or built multi-channel campaigns yourself—not just managed agencies.
• LinkedIn fluency: Comfortable building thought leadership presence and executing content strategies that drive business outcomes.
• Scrappy builder mentality: Track record of building marketing infrastructure from scratch with limited resources.
• NYC based: Excited to work in-office 5 days/week.

Responsibilities

• Establish Probook and its leadership as the authoritative voice on AI in the trades.
• Build authority through social media thought leadership, compelling case studies, and strategic presence (influencers, website, brand, etc.) that makes the largest home service businesses view Probook as the inevitable evolution of their tech stack.
• Build repeatable systems that generate qualified inbound.
• Execute high-ROI events, deploy email nurture programs that keep Probook top-of-mind, and establish partnerships with channels and influencers.

Benefits

• Equity: Meaningful equity stake— you are a founding member of the Marketing team.
• Competitive Compensation: Strong base salary.
• Health: Comprehensive medical, dental, and vision coverage.
• Lifestyle: Monthly food stipend, and unlimited office snacks.
• Access: Direct access to world-class investors and advisors.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed