Founding Digital Marketing Lead

Blossom Health•New York, NY

2d•$120,000 - $160,000•Onsite

About The Position

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and thousands of patients. We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Grow Therapy, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health. This is a rare opportunity to be our first marketing hire, owning digital growth from the ground up and helping define how Blossom presents itself to the world. Why You Should Work Here 🚀 Hyper-growth environment: Build and scale digital marketing from 0→1→n with direct exposure to founders, product, and operations 🤝 High trust & autonomy: You’ll own strategy and execution end-to-end, with real decision-making power from day one 🧠 Talent-dense team: Work alongside top-tier operators, builders, and clinicians united by a shared mission ⚡ Real impact: Your work directly drives access to mental health care for thousands of patients nationwide 🏙 In-person energy: Collaborate daily in our sunny SoHo office—this role is fully onsite in NYC What We’re Looking For We’re looking for a builder-marketer—someone equally comfortable in the weeds of execution and at the strategic level. You’re excited to be early, to move fast, and to own outcomes. You are: Highly motivated, ambitious, and impact-driven An owner who thinks long-term and prioritizes business results Fast-moving with high standards for quality Comfortable with ambiguity and building from scratch Optimistic, creative, and relentlessly curious Humble, collaborative, and mission-aligned

Requirements

Have 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
Have hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
Have owned monthly marketing budgets in the $500K-$1M+ range
Have worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
Have experience scaling brands through organic social and creator-driven content
Are authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)

Nice To Haves

You’ve built or managed your own social presence or a brand’s social accounts

Responsibilities

Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
Manage budgets, creative development (video & static), testing, attribution, reporting, and results
Drive CAC-efficient growth in patient DTC acquisition
Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
Lead creator, social, and brand strategy and execution across key platforms
Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
Develop compelling, high-performing brand content that balances performance and storytelling
Partner closely with product, operations, and clinical teams to shape messaging
Serve as the founding marketing lead, setting the foundation for this critical function
Establish marketing processes, analytics, and best practices
Translate business goals into clear marketing strategy and execution
Be hands-on — this is a founding role, with room to grow and own a team upon success