Founding GTM Lead (USA)

AlaroNew York City, NY
Onsite

About The Position

Alaro is the AI operating partner for business-critical work, starting with legal. We turn recurring, document-heavy processes into reliable AI-enabled operations - scoped by legal experts, managed as an extension of the team, and improved with every matter. Founded in 2025 by Willem (ex-Paul Hastings PE, Cambridge) and Igor (ex-Monzo ML, Cambridge). Backed by tier-one VCs. Work monitored by our licensed attorneys. Fixed fee. No retainers. We have processed $5bn of legal work to date, with anchor clients including a £2.4bn London real estate developer, an elite US law firm, and international banks. The US entity is live in New York. The US market is next.

Requirements

  • A network you can activate this month. GCs, Heads of Legal, CEOs and C-suite executives who take your call and accept your coffee invitation.
  • Experience starting inside law, banking or consulting before moving into commercial work.
  • Ability to carry a commercial conversation from first coffee to signed engagement, respecting the process and moving it forward without rushing the buyer.
  • Commercially sharp and genuinely curious.
  • Comfortable working alone in a market, building your own structure.
  • Experience with zero-to-one commercial work.
  • Three routes to meet the bar: (1) Built the sales motion at a legal AI or legaltech company and led a team inside it. (2) Enterprise AE at the top of your patch, self-sourcing six-figure deals, ready to build the process. (3) Ex-GC or Head of Legal who has left pure practice.

Responsibilities

  • Own the US market, end to end. Pipeline, relationships and revenue are yours.
  • Build a working book of GC, Head of Legal, CEO and C-suite relationships at companies north of $50m revenue - built from your own network first, expanded from there.
  • Manage multi-touch enterprise deals from first coffee to signed engagement: scoping, commercial terms, close.
  • Build the in-person motion on the ground - dinners, client entertainment, and the trust-building rhythm that precedes every deal.
  • Provide the feedback loop to the founders: what the US buyer wants, where the offer lands, where it doesn't.
  • In time, build and lead the US GTM team once the revenue supports it.

Benefits

  • Highly competitive base and commission
  • Meaningful equity in the firm
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