Founding Brand Designer

Basis AI•New York, NY

1d•$125,000 - $200,000•Onsite

About The Position

Basis is seeking a founding brand designer to establish and manage the company's brand presence. This role involves translating the company's ambitious narrative into a recognizable and memorable visual identity. The brand needs to serve both customer-facing and technical audiences, adapting to various go-to-market strategies while maintaining consistency. The designer will be responsible for shaping the brand across all touchpoints, including the website, launches, campaigns, customer stories, and visual assets. This is a strategic role that requires setting creative direction, challenging ideas, and actively participating in the design process from concept to final delivery. The designer will also build the design infrastructure at Basis, including a flexible brand system, clear standards, reusable templates, and AI-enabled workflows. Collaboration with various teams such as Marketing, Product, Sales, and Recruiting is essential. As the company grows, the designer will guide external agencies and future hires, ensuring brand quality and coherence. This is a high-ownership position for a designer with exceptional taste, strong business acumen, and the ability to navigate ambiguity to create a clear creative direction.

Requirements

5-8 years in brand design, visual design, or creative direction, ideally at a high-growth software, AI, fintech, or technical product company.
A portfolio of complete brand systems, not a collection of individual assets, that turned complex products and abstract ideas into distinctive creative concepts.
Exceptional taste in typography, composition, color, hierarchy, image direction, and visual storytelling.
Strong digital design skills and experience shipping responsive web experiences in close partnership with developers.
Experience building design systems, templates, standards, and workflows that flex across different buyers and motions without fragmenting into separate brands.
Strong creative judgment and the confidence to explain the idea, defend the decision, take feedback, and improve the work.
Technical curiosity and the ability to learn a complex product, buyer, and market quickly.

Nice To Haves

Category-Defining Brand Work: A visual identity that helped a company claim a distinct place in the market, not just look more polished.
Website Depth: Experience shaping a B2B website from narrative and information hierarchy through interaction and final visual design.
Campaign Concepts: Integrated ideas that traveled across digital, editorial, social, events, and sales surfaces without losing their force.
Editorial Taste: Reports, customer stories, and thought leadership that made complex material feel clear, useful, and worth reading.
System That Compounds: Every component, template, and workflow you ship makes the next project faster and stronger.
AI-Native Creative Practice: A thoughtful approach to using AI for exploration, production, and iteration without making the work feel generic.

Responsibilities

Own how the brand shows up in the world.
Turn an ambitious company and category narrative into a visual identity.
Define the visual language that helps Basis stand apart from a crowded AI market.
Shape the brand across website, launches, campaigns, customer stories, visual assets, and recruiting.
Move from concept to final file and make every touchpoint feel like one brand.
Set the creative direction, challenge weak ideas, and bring a point of view on modern B2B design.
Stay close to the work: design the page, build the system, ship the campaign.
Build the operating system for design at Basis: a flexible brand system, clear standards, reusable templates, and AI-enabled workflows.
Know where consistency creates leverage and where the work should break the pattern.
Partner closely with the Head of Marketing, PMM, Content, Demand Generation, Customer Marketing, Product, Sales, and Recruiting.
Guide agencies, freelancers, and future designers as the company grows.
Protect the quality and coherence of the brand.