Founding Brand Designer

Phonely•United States, CA

1d•Onsite

About The Position

Phonely is building the platform for businesses to answer their phones with voice AI, optimizing every conversation. We are seeking our first design hire, a Founding Brand Designer, to establish and own the visual identity of Phonely across all touchpoints, including the website, product, marketing campaigns, sales materials, and presentations. This role involves setting the visual standard for the voice AI category, which is currently underserved visually. You will inherit an existing logo and website direction but will be responsible for refining and unifying the brand's look and feel, building a design system, and ensuring consistency across all applications. You will also be responsible for making complex concepts like call flows and agent behavior visually understandable.

Requirements

5+ years of experience designing brand systems and marketing surfaces.
A portfolio showcasing a strong point of view and range in brand system design.
Demonstrated experience in documenting and defining brand system rules.
Proficiency in typography, layout, hierarchy, and color across web, presentation, and print.
Ability to ship designs directly to production, including building websites in tools like Webflow.
Comfort and capability in being the first designer, setting standards, and defending design decisions.
Ability to change direction based on strong arguments.
Experience in turning call flows, funnels, and agent behavior into understandable visuals.

Nice To Haves

Experience in the voice AI or related technology categories.
Experience building and maintaining design systems.
Experience with Webflow or similar rapid website development tools.

Responsibilities

Own the brand identity and establish the rules for its consistent application across all platforms.
Build a comprehensive design system, including tokens, components, and templates.
Integrate the product interface with the new design system, ensuring visual consistency.
Develop visual representations for complex concepts like call flows and agent behavior.
Ship the marketing website, including landing pages, comparison pages, and vertical pages.
Create campaign systems, product marketing collateral, competitive materials, customer stories, and conference assets.
Establish standards for executive communication materials for founders.
Work directly with founders on positioning, messaging, and data-driven briefs.