Ford Customization Marketing and Events Manager
About The Position
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position, you will lead the Ford Customization Events strategy and Ford Custom Garage (FCG) marketing strategy. This role will be responsible for driving the end-to-end execution of events (SEMA/Dealer Show/activations and delivering annual FCG volume targets. This role serves as the single point of contact for Ford customization marketing and events, streamlining messaging across all channels (Genuine Ford Accessory (GFA)/Ford Licensed Accessory (FLA)/Ford Racing (FR)/eComm) to grow awareness, consideration, and demand for Ford Customization products.
Requirements
- Marketing expertise
- Sales expertise
- Service expertise
- Ability to turn data-driven insights into innovative solutions
- Experience in event strategy and execution
- Experience in marketing strategy
- Experience in driving volume targets
- Experience in streamlining messaging across multiple channels
Responsibilities
- Lead the Ford Customization Events strategy and Ford Custom Garage (FCG) marketing strategy.
- Drive the end-to-end execution of events (SEMA/Dealer Show/activations).
- Deliver annual FCG volume targets.
- Serve as the single point of contact for Ford customization marketing and events.
- Streamline messaging across all channels (Genuine Ford Accessory (GFA)/Ford Licensed Accessory (FLA)/Ford Racing (FR)/eComm) to grow awareness, consideration, and demand for Ford Customization products.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
