Footwear Color Designer I

New Balance•Lawrence, MA

22h•Hybrid

About The Position

The Footwear Color Designer I, Running Footwear, supports the creation and execution of color, material, and graphic concepts across the running footwear category. Working with Design, Product Management, and Development partners, the role helps bring seasonal creative direction to life through color stories and product executions that resonate with consumers and strengthen the New Balance brand. This position is based in Lawrence, Massachusetts, and follows a hybrid schedule with in-office collaboration on Tuesdays, Wednesdays, and Thursdays. The designer contributes to seasonal research and color direction, applies color and graphic solutions to footwear, and works with a cross-functional team to support execution from concept through commercialization. The role also creates product specification packages, supports design reviews and presentations, and manages projects within established timelines while contributing to a collaborative creative environment.

Requirements

Bachelor's degree in Graphic Design, Industrial Design, Fashion Design, Footwear Design, or a related field.
1 to 3 years of experience in footwear, apparel, accessories, color design, graphic design, or a related product creation discipline.
Strong understanding of color theory, color application, and consumer-relevant color storytelling.
Proficiency in Adobe Creative Suite, particularly Adobe Illustrator.
Ability to communicate design concepts clearly through visual presentations and verbal discussions.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
Curiosity, creativity, and willingness to learn in a dynamic team environment.
Excellent collaboration, presentation, and communication skills.

Nice To Haves

Experience with Photoshop and other visualization tools.
Understanding of footwear construction, materials, manufacturing, and commercialization processes.

Responsibilities

Partner with senior designers and cross-functional teammates to create color, material, and graphic concepts for running footwear.
Research and analyze consumer, market, and industry trends to inform seasonal color direction and storytelling.
Apply color and graphic solutions to footwear products in alignment with seasonal design vision, product strategy, and consumer insights.
Collaborate with Design, Product Management, and Development partners to support accurate execution from concept through commercialization.
Create and maintain detailed product specification packages (tech packs) and communicate clearly with development partners.
Support color reviews, presentation materials, and design meetings throughout the product creation process.
Execute projects within established timelines while maintaining accuracy and attention to detail.
Contribute positively to a fast-paced, collaborative creative environment.