Fitness Manager

24 Hour Fitness•Los Angeles, CA

About The Position

The Fitness Manager (FM) is responsible for growing fitness revenue and achieving the club’s fitness revenue and profit budgets. The FM leads by example through personal sales of fitness products and develops club team members so they can effectively communicate the value of fitness programs and services to guests and members. The role also involves hiring and developing coaches to gain, train, and retain personal and group training clients. The FM ensures clients are actively training and that client-management processes are current, helping maintain the quality of fitness offerings and deliver exceptional client experiences and results. The position oversees sales and revenue generation, fitness staffing and development, and fitness business management. The FM may conduct personal training sessions or teach group training classes when needed, up to 5% of weekly hours worked, and may act as manager on duty to help resolve member concerns. The role requires availability to travel 10% of the time for training and meetings.

Requirements

  • Strong background in sales, revenue growth, and team leadership.
  • Strong understanding of human movement, exercise science, and fitness programming.
  • Excellent interpersonal and communication skills.
  • Passion for helping people accomplish fitness goals and live healthier, happier lives.
  • Ability to provide consistent constructive feedback and coaching to team members.
  • Ability to foster a culture of growth and accountability within the club.
  • Ability to collaborate and communicate with a broad range of team members and departments.
  • High school diploma or GED.
  • At least one listed national certification in personal training, exercise, health fitness, or a related area from an organization such as ACSM, ACE, The Cooper Institute, IFPA, NASM, NCSF, NESTA, NFPT, or NSCA.
  • Current CPR and AED certifications from an approved organization, including a live component.
  • Ability to lift 50 lbs.
  • Ability to perform duties involving lifting weights, squatting, bending, reaching, spotting, jumping, kicking, and prolonged standing and walking.
  • Availability to travel 10% of the time for training and meetings.

Nice To Haves

  • Bachelor's degree.
  • Group Fitness certification, such as AFAA, ISSA, Les Mills, or Zumba.

Responsibilities

  • Grow fitness revenue by gaining, training, and retaining personal and group training clients, both personally and through club staff.
  • Sell personal and group training packages and lead team members in selling fitness offerings to meet club sales and revenue goals.
  • Conduct guest tours and Custom Coaching Sessions to achieve attachment and enrollment standards.
  • Meet client-retention standards and fitness revenue and sales targets.
  • Work with the General Manager and SSM to train and develop team members in presenting fitness programs and conducting guest tours.
  • Train personal trainers to prospect for clients, conduct Custom Coaching Sessions, and acquire new clients.
  • Manage the sales funnel for potential and past clients through email, phone calls, and in-club engagement.
  • Schedule, create, and run marketing activities inside and outside the club to engage members and find prospective clients.
  • Recruit, interview, and hire personal trainers and small group trainers to meet club staffing needs and properly service clients.
  • Train and onboard fitness coaches according to company guidelines and protocols, ensuring they meet session-ramp milestones and productivity standards.
  • Develop trainers and ensure they pass CCS evaluations.
  • Conduct personal-training session quality reviews and provide feedback to improve client experiences.
  • Support ongoing coach development through monthly trainer meetings and tools such as Club Connect.
  • Train sales staff on fitness offerings and the benefits of working with a coach through the four pillars of fitness.
  • Ensure new clients meet company activation, completion, and resign standards; assign clients to trainers and ensure activation.
  • Audit active client lists to ensure clients use their session inventory and remain engaged in their programs.
  • Conduct weekly one-on-ones and monthly Trainer Business Plans with personal trainers to review sessions, sales, revenue, resigns, and productivity requirements.
  • Review trainer schedules, session availability, and productive non-session activities for fitness staff.
  • Audit time and labor management.
  • Audit client folders, including measurement logs, workout logs, and Personal Workout Planners, and provide feedback to ensure service expectations are met.
  • When needed, conduct personal training sessions or teach group training classes, not exceeding 5% of weekly hours worked.
  • Manage group training schedules in accordance with company guidelines for scheduling, participation, and class quality.
  • Ensure sessions are properly consumed and manage session escalations.
  • Oversee payment processing and refund management.
  • Act as manager on duty at times to support resolution of member concerns.
  • Complete other duties as assigned.

Benefits

  • Paid time off.
  • Medical coverage.
  • Dental coverage.
  • 401(k) with match for qualifying positions.
  • Free gym membership.
  • Discounts on products and personal training.
  • Employee Resource Groups with opportunities to participate in community events in person and virtually.
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