Fitness Director

Crunch Fitness • Fayetteville, NC

3d • Onsite

About The Position

The primary objective of the Fitness Director is to maximize the number of members who participate in, and as a result retain, our paid Personal Training services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals. This is a salaried exempt position. The Fitness Director will achieve these objectives by managing and coaching the front-end selling process of the CrunchOne Kickoff, managing and coaching the delivery of personal training services, and owning the client experience by guiding each member's journey through our personal training and paid programming. The Fitness Director is responsible for communicating and upholding company standards and leading by example. The Fitness Director will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness, and cleanliness.

Requirements

• Salaried exempt position
• Must be able to perform CrunchOne Kickoffs
• Must be able to coach, role play, and guide personal trainers on sales techniques
• Must be able to manage schedules and direct resources based on KPIs
• Must be able to ensure proper execution and communication of the Client Journey
• Must be able to ensure high-quality program delivery by personal trainers
• Must be able to hire, train, and manage personal trainers
• Must be able to conduct performance reviews and provide guidance to direct reports
• Client servicing limited to no more than 5 personal training clients
• Remaining hours dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth
• Must comply with uniform policy (crunch polo, black pants or shorts & crunch nametag)
• Must ensure accurate administration of Personal Training services
• Must maintain reports and data for business performance clarity
• Must communicate takeaways and plans for improvement to the General Manager

Nice To Haves

• Energetic, enthusiastic, and passionate about health and fitness

Responsibilities

• Meet and exceed new client acquisition and existing client retention goals
• Sell directly by performing CrunchOne Kickoffs
• Coach, role play, and guide individual personal trainer direct reports on how to sell
• Manage schedules and direct resources as informed by the various KPIs
• Ensure proper execution and communication of the Client Journey, with emphasis on the first 90 days
• Ensure that all Personal Trainers deliver high-quality programs to their clients backed by a scientific rationale
• Hire, train, and manage a team of qualified Personal Trainers
• Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals
• Client servicing is limited to no more than 5 personal training clients
• Remaining scheduled hours should be dedicated to sales, coaching, member engagement, trainer development, operational execution, and department growth
• Compliance with our uniform policy - crunch polo, black pants or shorts & crunch nametag
• Ensure accurate administration of Personal Training services including, but not limited to, usage of the Enhance program, goal tracking, measurement tracking, program design, and progress reports
• Maintain reports and data for clarity into performance of the business
• Communicate takeaways and plans for improvement to the General Manager

Benefits

• Free gym membership
• Free uniforms
• Health insurance
• Paid time off
• Training & development
• Vision insurance
• 401(k)
• Bonus based on performance
• Dental insurance
• Employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed