Fit360 Site Director

US Fitness Holdings•Chesapeake, VA

About The Position

The Fit360 Site Director leads Fit360 programming and operations, creates safe, effective, and enjoyable sessions, and grows member participation toward monthly goals. The role coaches and develops Fit360 Coaches, builds member relationships, promotes trial and ongoing participation, and tracks participation, leads, and follow-ups. The Site Director partners with other club teams, uses club technology for programming, scheduling, and billing, accurately records hours, and upholds club safety, service, and emergency procedures. The schedule may include early mornings, evenings, and weekends as needed.

Requirements

  • Excellent communication and listening skills with a friendly, upbeat demeanor.
  • Ability to motivate others, build relationships quickly, and confidently sell the value of Fit360.
  • Organized, punctual, detail-oriented, and able to remain calm under pressure.
  • Proven small-group training business and sales knowledge.
  • Comfort with basic cash procedures and club technology tools.
  • Nationally recognized personal training certification.
  • Current CPR/AED certification.

Nice To Haves

  • Personal training experience.

Responsibilities

  • Own weekly Fit360 programming and design safe, effective, and fun sessions.
  • Grow participation and exceed monthly Fit360 goals through outreach and member relationships.
  • Lead, mentor, motivate, recruit, hire, and train a team of Fit360 Coaches.
  • Visit classes weekly, gather feedback, and identify trends as the Fit360 point person.
  • Drive trial participation, targeting 70%, and ongoing participation, targeting 40%.
  • Track participation rates, leads, and follow-ups at 1, 30, and 90 days.
  • Partner across the club to set and achieve goals.
  • Use club technology for programming, schedules, and billing, and record hours accurately.
  • Uphold club standards for safety, service, and emergency procedures.
  • Work a mix of early mornings, evenings, and weekends as needed.
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