First-year Enrollment Counselor

Virginia Wesleyan University•Virginia Beach, VA

3d•$40,000•Hybrid

About The Position

The First-year Enrollment Counselor is responsible for recruiting prospective first-year students within an assigned geographic territory to meet established University enrollment goals. This role involves developing and maintaining positive relationships with prospective students, parents, families, high school counselors, teachers, and community partners. The counselor will guide prospective students and families through the admission process, including application, admission, financial aid, and enrollment steps. Consistent and timely outreach to prospective students via telephone, email, text messaging, and virtual engagement is expected. The position requires representing Batten University at various recruitment events, conducting presentations, and maintaining accurate student records in enrollment management systems. Monitoring applicant and inquiry populations and following up to ensure application completion, admission, and enrollment are key duties. Collaboration with Enrollment Management colleagues and other University departments is essential for supporting recruitment initiatives, campus visits, and admitted-student events. The role may involve occasional overnight recruitment travel and evening and weekend programs.

Requirements

Bachelor’s degree from an accredited college or university.
Previous experience in admissions, sales, telemarketing, recruitment, customer service, or a related relationship-driven environment.
Strong written, verbal, interpersonal, and presentation skills.
Demonstrated ability to engage prospective students and develop positive professional relationships.
Strong organizational and time-management skills with the ability to manage multiple priorities and meet established deadlines.
Ability to work independently while contributing effectively as a member of a collaborative team.
Ability and willingness to travel occasionally overnight and work evenings and weekends as required.
Commitment to representing Batten University professionally and enthusiastically.

Nice To Haves

Previous experience in higher education admission, enrollment management, student recruitment, or a related field.
Experience working with prospective college students and their families.
Experience using a customer relationship management (CRM), student information, or enrollment management system.

Responsibilities

Recruit prospective first-year students within an assigned geographic territory and contribute to established University enrollment goals.
Develop and maintain positive relationships with prospective students, parents and families, high school counselors, teachers, and other community partners.
Counsel prospective students and families throughout the admission process, including application, admission, financial aid, and enrollment-related next steps.
Conduct consistent and timely outreach to prospective students through telephone, email, text messaging, virtual engagement, and other communication channels.
Represent Batten University at high school visits, college fairs, recruitment programs, community events, and other enrollment activities.
Conduct individual and group presentations for prospective students, families, and high school personnel.
Maintain accurate and timely prospective student records and recruitment activity within the University’s enrollment management systems.
Monitor assigned applicant and inquiry populations and conduct appropriate follow-up to support application completion, admission, and enrollment.
Collaborate with Enrollment Management colleagues and other University departments to support recruitment initiatives, campus visit programs, admitted-student events, and other enrollment activities.
Participate in occasional overnight recruitment travel and evening and weekend programs as required.
Perform other duties as assigned in support of the University’s enrollment objectives.