Fintech Product Manager, Wallet & Payments
About The Position
Our client is one of Canada's fastest-growing fintech platforms, transforming how consumers pay, save, and earn rewards. Founded in 2021, the company has scaled to over $100M USD in annual transaction volume and 200,000+ users across North America, supported by a proprietary, fully in-house technology stack. The platform partners with 500+ leading brands and recently expanded into the US market, with teams in Etobicoke, ON and San Jose, CA. The company is targeting 4x year-over-year GMV growth and is actively building out its financial product suite. We are recruiting a Senior Product Manager, Growth & Consumer App on behalf of our client. This is a high-ownership growth role responsible for the company's end-to-end growth engine — from user acquisition and referral mechanics to offer discovery, conversion optimization, and membership monetization. You will define and execute product-led growth strategies that drive GMV, activation, and retention across a North American marketplace serving 200,000+ users and 500+ brand partners. The ideal candidate has deep growth product experience in a consumer marketplace context, with a benchmark background similar to Pinduoduo, Meituan, or Taobao/Tmall.
Requirements
- 3–6 years of Product Management experience with a focus on growth in consumer platforms or marketplace businesses.
- Proven track record of driving GMV growth, transaction volume, and funnel conversion improvement through product-led initiatives.
- Hands-on experience owning growth systems: onboarding optimization, referral and viral growth loops, conversion funnel analysis, and A/B testing.
- Experience with local commerce platforms, merchant service marketplaces, or e-commerce ecosystems is strongly preferred.
- Background in personalized recommendation, ranking, and offer merchandising to improve discovery and purchase conversion.
- Strong analytical mindset; comfortable owning business metrics and running data-driven experiments.
- High ownership mentality — able to operate independently in fast-paced startup environments and deliver measurable commercial impact.
- Mandarin proficiency preferred; candidates with experience at companies such as Pinduoduo, Meituan, Taobao, Tmall, or similar platforms are strongly encouraged to apply.
Responsibilities
- Own the user acquisition and referral growth strategy — including onboarding optimization, referral programs, viral sharing mechanics, gifting use cases, and cashback-led incentive campaigns.
- Lead the end-to-end shopping journey across cashback offers and local merchant discovery: search experience, offer and merchant listing pages, personalized ranking, and nearby merchant features.
- Continuously optimize how offers are surfaced and displayed to improve conversion from discovery to gift card purchase and in-store spend.
- Design and optimize membership and loyalty programs — tier structure, cashback multipliers, exclusive member offers, missions, and spend challenges to increase engagement, purchase frequency, and ARPU.
- Own retention and lifecycle engagement: leverage AI and automation to drive repeat purchase, including automated marketing triggers, personalized offer recommendations, and AI-assisted customer support.
- Set and track growth metrics (GMV, CAC, LTV, retention); run data-driven experiments and translate results into scalable product improvements.
- Collaborate cross-functionally with engineering, design, marketing, and operations to execute growth initiatives end-to-end.
Benefits
- Competitive salary of USD $140,000 – $180,000 based on experience.
- Comprehensive health benefits and performance bonus.
- Employment-based immigration support available (H-1B transfer/sponsorship and US green card sponsorship for qualified candidates).
- High-impact role in a company targeting 4x GMV growth year-over-year.
- Collaborative startup environment with direct access to senior leadership.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
