Fine Wine Ambassador (Masi)

Charton Hobbs Group • Mississauga, ON

6d • Onsite

About The Position

The Fine Wine Ambassador will represent Masi across Ontario, sharing its history, tasting experience, and brand story with sommeliers, wine directors, and private collectors. This is a relationship-driven, brand-focused role. The Fine Wine Ambassador is responsible for education, advocacy, and premium brand building within Ontario’s fine wine community. The right candidate thrives on in-person engagement, storytelling, and building genuine connections across the trade.

Requirements

• WSET Level 3, ISG, CMS, or equivalent sommelier accreditation
• Established network within Ontario’s fine dining and luxury hospitality trade
• Strong tasting skills with ability to identify common wine faults and assess vintages confidently
• Excellent public speaking and storytelling skills; comfortable presenting in person
• GTA residency with valid driver’s license and passport
• English fluency
• Flexibility to prioritize key Masi commitments and events
• Flexibility for evening and weekend engagements to represent the brand at key trade and client events

Nice To Haves

• Additional languages (French, Italian, Mandarin)
• Experience in fine dining, wine education, or luxury hospitality
• Teaching or lecturing experience in wine programs
• Authentic social media presence reflecting passion for food, wine, or Italian culture
• Connection to Ontario’s private collector and luxury buyer community

Responsibilities

• Plan and host vertical tastings, fine wine dinners, and educational seminars for sommeliers, wine directors, and private clients
• Represent Masi at select industry events, trade tastings, and lifestyle activations
• Maintain and grow a personal network of Ontario’s wine professionals, tracking placements and market insights
• Support and coordinate Masi leadership visits, including schedules, guest lists, and tastings
• Travel within Ontario and across Canada as required, with occasional international travel to support brand events and educational programs
• Maintain accurate records of account activities, tastings, and network interactions

Benefits

• Competitive base salary with opportunity for bonus
• Full benefits package (e.g Medical / Dental)
• Reimbursement of travel, tastings, and event expenses
• Access to Masi’s back-vintage collection and unique educational experiences
• Opportunity to build your personal brand within Ontario’s fine wine community
• Comprehensive benefits program (medical, dental, RRSP) following eligibility period
• Performance-based bonus aligned with annual objectives and KPIs
• Car allowance, travel, and expense account

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree