Financial Analyst, FP&A – Marketing

SharkNinja•Needham, MA

4d•$58,100 - $105,300

About The Position

The Financial Analyst, FP&A – Marketing supports the finance team managing SharkNinja’s Global Marketing function. The role helps guide marketing investment decisions by consolidating regional media plans and results, partnering with marketing leaders, developing business cases, analyzing performance, and supporting key decisions. It combines hands-on financial analysis with business partnership and process improvement, requiring the analyst to navigate complex data and tight deadlines while delivering clear, reliable answers and developing a point of view on the business. The analyst runs monthly actuals-versus-forecast reviews for media, marketing, samples, and affiliates; consolidates regional investment results into a consistent company-wide view; and builds reporting packages and dashboards for leadership. The position also supports financial controls by partnering with accounting, reviewing accruals, and approving spend within budget. It works with marketing, media, and program owners to understand performance drivers, develops new views of marketing cost and performance, and supports launches and investment planning. The role is expected to use AI tools and automation to clean data, draft variance commentary, develop initial analyses, model data, and move repetitive manual work into repeatable processes. Success requires attention to detail, speed, curiosity, ownership, clear communication, and a willingness to challenge existing approaches and improve how work gets done.

Requirements

Bachelor’s degree in Finance, Accounting, Economics, Business, or a related field.
1–3 years of FP&A, accounting, or finance analysis experience.
Advanced Excel skills, including formulas, pivot tables, and clean modeling.
Experience with visualization tools, ERP systems, or data management tools.
Hands-on AI fluency, including use of AI tools in personal workflows and the ability to show what has been built.
Clear written and verbal communication skills, including the ability to explain financial results in plain language.
Attention to detail and ability to demonstrate that consolidations tie out and explain why.
Ability to provide a quick initial answer and refine it, investigate why results changed, take ownership of outcomes, and find faster ways to work.

Nice To Haves

Experience in consumer products, retail, e-commerce, or media.
Marketing or affiliate program background.

Responsibilities

Run monthly actuals-versus-forecast analysis for media, marketing, samples, and affiliates, explaining variances across channels and businesses.
Consolidate regional media and marketing investment results into a consistent company-wide view and provide report-outs.
Build reporting packages and dashboards to support leaders’ investment decisions.
Partner with accounting, review accruals, and approve spend within budget as part of financial controllership.
Work with marketing, media, and program owners to understand the drivers of financial results.
Bring questions and an initial point of view to the team early so answers are ready when leaders ask.
Develop new views of marketing cost and performance, including new metrics, deeper analytics, and clearer P&L cuts.
Support new business launches and develop the investment plans to deliver them.
Challenge existing processes and develop better ways to save time and deliver value; encourage the team to do the same.
Perform ad hoc analysis and follow it through to a clear answer.
Use AI tools to clean data, draft variance commentary, and build first-pass analyses.
Pull, clean, and model data, and develop repeatable processes.
Continuously automate manual and repetitive work.