Financial Advisor

SECU•Rolesville, NC

About The Position

The Financial Advisor focuses on investments, trust services, and estate planning. This role provides exemplary service to members and delivers solutions involving life insurance, investments, trust services, estate planning, and retirement planning through branches, telephone, and digital channels. The advisor understands operational procedures for their platform areas, continually develops their ability to deliver financial advisory services, and proactively helps members select products that fit their overall financial plans. The role also involves building ongoing member relationships through communication and education, collaborating with colleagues and management, supporting and training less experienced or member-facing employees, and maintaining compliance with credit union policies, security procedures, and regulatory requirements. Required licenses must be maintained, and continuing education and assigned training must be completed.

Requirements

At least 2 years of experience as an Insurance, Investment, or Trust Representative, or in a similar position.
Hold a life insurance license or obtain one within 2 months of hire.
Be fully licensed in investments (SIE/6/63/65 or SIE/7/66) or hold the ATFA designation.
Maintain all required licenses and meet continuing education requirements.
Comfort acting in an advisory capacity and having informed conversations with members about financial planning topics while providing holistic guidance.
Ability to work independently and as part of a team.
Strong critical thinking and problem-solving skills, and good judgment.
Excellent written and verbal communication skills and fluency in English.
Self-motivated, with the ability to develop members’ and coworkers’ confidence, respect, and trust.
Ability to adapt quickly to changing daily needs, multitask, and stay organized.
Discretion and strict confidentiality regarding member account information.
Ability to work additional hours when necessary and adhere to the manager-established work schedule and attendance policy.
Travel for training may be required; must have a vehicle and valid driver’s license.

Nice To Haves

Bachelor’s degree, preferably in financial planning, finance, wealth management, mathematics, or a related field.
Certified Financial Planner™ designation or a similar designation.
Experience in the credit union or financial services industry.

Responsibilities

Help members understand, obtain, and maintain financial advisory solutions that address their financial goals, objectives, and needs.
Proactively help members identify suitable financial products for their overall financial plans.
Build ongoing member relationships through frequent communication and education across multiple delivery channels.
Use SECU technology, marketing campaigns, lead platforms, referrals, and branch visits to meet activity and productivity benchmarks.
Work independently to meet expected productivity levels with limited guidance and oversight.
Navigate SECU operational systems, life insurance software, NetX 360, Envestnet, and future systems.
Work professionally with other departments to facilitate member requests.
Maintain acceptable KPI performance, call quality, and professional conduct.
For Financial Advisors in the FAS Contact Center, demonstrate understanding of the CXOne platform and remain available in member-facing skill sets as directed by management.
Coordinate with team members on complex scenarios to ensure members’ needs are met holistically.
Provide support and guidance to newer or less experienced team members.
Train member-facing employees on financial advisory services to facilitate quality referrals.
Communicate activities and results to management and suggest improvements to financial advisory service delivery.
Work with mentors and management to strengthen member service proficiency and assist in other operational areas as needed.
Maintain current knowledge of credit union products and services and provide quality referrals.
Verify member identification and comply with the Member Information Security Procedure, credit union policies, regulatory requirements, and security and control procedures.
Keep member information confidential and access accounts only for business purposes.
Complete required quarterly training, continuing education, and other training assigned by management.