Field Sales Specialist Associate - Work in Craft Beer!

Cavalier Distributing Company•Naples / Ft Myers, FL

About The Position

Cavalier Distributing Florida is seeking a motivated Field Sales Specialist Associate to represent the company and its beverage portfolio in an assigned territory in the Florida market. The role focuses on retail account relationships, merchandising, route sales, product visibility, and brand promotion. The ideal candidate has a positive attitude, an outgoing personality, a professional demeanor, and a willingness to learn on the job. The associate works with retail partners and internal teammates to merchandise and restock products, execute sales, maintain displays and product standards, communicate account activity, and promote products through tastings, demonstrations, and staff training. The role may also involve representing the company at industry events and trade shows.

Requirements

High school diploma or GED equivalent.
At least 1 year of experience in account sales management, merchandising, retail sales, or other consumer-packaged-goods experience.
Energetic, competitive, and passionate about a career in sales.
Positive attitude, outgoing personality, and professional demeanor.
Detail-oriented, with excellent problem-solving, communication, and interpersonal skills.
Ability to work independently and as part of a team.
Ability to work autonomously and be self-motivated.
Willingness to learn, take direction, and adapt to new challenges in a fast-paced environment.
Proficiency in Microsoft Office or Google Suite and ability to use company-issued technology.
Ability to regularly lift products weighing 25 to 50 pounds.
At least 21 years of age and able to pass a post-offer background check.
Reliable automobile transportation, an acceptable driving record, and a valid driver's license.
Ability to maintain auto insurance coverage at least at the minimum amount specified by the company and state law.

Nice To Haves

Previous outside field sales experience, preferably in the craft beer industry with a wholesaler or brewery supplier.

Responsibilities

Build and maintain positive relationships with retail partners to support effective merchandising, reset completions, and product promotion.
Receive deliveries and merchandise or restock products within assigned accounts.
Restock, merchandise, and build displays according to Cavalier's standards.
Execute and close sales with retail decision makers on assigned routes.
Monitor store inventory, upsell incremental inventory as assigned, and assist with restocking.
Ensure appropriate retail pricing, signage, and merchandising strategies to optimize product visibility.
Place and effectively utilize point-of-sale materials.
Sell and maintain incremental displays with proper pricing and merchandising, as assigned.
Follow company standards for product freshness and quality control.
Communicate account activities daily, weekly, and monthly through pre-plans and account or market recaps.
Build and maintain positive relationships with internal Cavalier teammates.
Conduct product tastings and demonstrations to promote brand awareness.
Provide product knowledge training to retail staff.
Represent Cavalier Distributing Florida standards in the market and at industry events and trade shows as required.