Field Sales Representative - Virginia

Mark Anthony Group•Richmond, VA

About The Position

The Field Sales Representative is responsible for executing all aspects of Mark Anthony Beverage International (MABI) portfolio brand plans in an assigned Virginia market, which may include one or more distributors. The role works with distributor District Manager-level influencers and the wholesaler network to implement sales plans, incentive programs, brand programming, and key-account execution. The position is primarily field-based, with 18 days per month (90% of time) focused on retail execution, surveying, and evaluating distribution, displays, and advertising features. Two days per month (10% of time) are dedicated to administrative requirements and local initiatives. The representative tracks market conditions and sales performance using the MABIlity tool, shares regular market recaps and feedback with their manager, and collaborates with teammates on best practices and in-market initiatives. They are accountable for brand standards and their own operating and travel-and-expense budgets, and are expected to monitor their performance and identify areas for growth. The role requires mobility; high performers may receive new opportunities that will in most cases require continued relocation.

Requirements

Bachelor's degree.
0 to 2 years of experience.
High sense of urgency, strong organization, a positive attitude, and ability to build strong working relationships with internal and external stakeholders.
Team-player orientation.
Strong analytical and math skills for budgeting and analysis.
Microsoft Office skills, including PowerPoint, Word, and Excel, with the ability to develop and present materials.
Ability and willingness to travel as necessary.
Mobility is mandatory; future opportunities will in most cases require continued relocation.
Commitment to investing significant time and energy in a career with the company.

Nice To Haves

1–2+ years of experience working with a wholesaler in the beverage category or in consumer packaged goods (CPG).

Responsibilities

Execute all aspects of the sales plan with the wholesaler network.
Work with distributor District Manager-level influencers to execute brand plans and programming.
Implement wholesaler plans, distributor incentive programs, and key-account execution.
Track and report ongoing market conditions using the MABIlity tool.
Provide weekly retail and market recaps covering execution and performance, including feedback to the manager through the MABIlity tool.
Work regularly in the field with teammates; share best practices and coordinate in-market execution and activation drives for key initiatives, new item launches, and distribution drives.
Ensure market-level brand execution, including pricing, shelf placement, cold-box placement, displays, and draft and bottle placement.
Monitor competitive trends and report relevant developments.
Evaluate personal performance monthly and identify areas for growth.
Demonstrate the MABI Way to sell, including Taste the Difference, MABI meetings, DAP3, and the Performance Dashboard, and embody the MABI One culture.
Manage personal operating and travel-and-expense costs within company guidelines.
Conduct retail execution, surveying with wholesaler influencers, and evaluation of distribution, display, and advertising-feature execution.
Complete monthly administrative requirements, including fiscal responsibility, distribution tracking, program-execution tracking, and performance management, along with local initiatives.