Field Sales Representative - New York City, NY

Blakes Beverage Company•Town of Huron, NY

2d•Onsite

About The Position

Blake’s Beverage Co. is a new entity formed from the union of Avid Cider Co., Blake’s Hard Cider, and Austin Eastciders, with the mission to establish cider as America's drink. The Field Sales Representative is the primary brand representative in the market, responsible for acquiring new accounts, nurturing existing relationships, and implementing successful programs in both on-premise and off-premise retail environments. Success in this role is measured by increased distribution, successful account activations, and consistent achievement of Key Performance Indicators (KPIs). The ideal candidate has experience building a business from the ground up, converting potential accounts into active supporters, and thrives in a field-based sales environment.

Requirements

Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred.
Demonstrated track record of building distribution and growing volume in a field sales role.
Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels.
Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume.
Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms).
Valid driver’s license, reliable transportation, and a clean driving record.
Must be 21 years of age.
Field-based role requiring daily travel throughout the assigned coverage area.
Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs).
Ability to stand, walk, and travel between accounts for extended periods.

Responsibilities

Call on assigned accounts while actively targeting non-buys and new accounts within the coverage area.
Gain draft and package effective points of distribution across both on and off-premise channels.
Sell in displays, on-premise specials, and events.
Average a minimum of 10 calls per day, 50 per week, and 200 per month.
Balance hunting new accounts with farming and strengthening existing relationships.
Sell in and conduct a minimum of 4 on/off-premise activations per month.
Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals.
Request, confirm, and execute a minimum of one ride-with per month with assigned distributor(s).
Prepare for and attend monthly distributor meetings where applicable.
Report distributor out-of-stocks, issues, challenges, and opportunities to the Region Director.
Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed.
Track all market visits through Karma; every account visit must be logged.
Submit a weekly recap and plan of action to the Region Director, captured through Karma account logs.
Review KPIs and develop a work plan for the upcoming week, submitted to the Region Director for review and collaboration.
Submit weekly expense reports through Paylocity.
Update the team calendar with major market activities, events, and scheduled travel.
Participate in all scheduled team calls and meetings.
Meet KPI quotas and track progress against assigned targets.
Execute a minimum of one team-selling day per month with the Region Director.
Complete required training and develop and maintain an individual learning plan with the Region Director.
Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter’s focus.
Complete an annual performance review.