Field Sales Representative - New York City

Monster Brewing Company•New York, NY

1d•$66,300 - $80,000•Onsite

About The Position

The Field Sales Representative is responsible for sales, distribution, and retail execution within an assigned territory. This role involves managing distributor relationships, educating and motivating sales representatives to gain new distribution, build sales, and improve chain execution. The objective is to maximize the sales and distribution of all company products through the establishment and execution of local and national sales programs and initiatives. The representative will apply a sales strategy to target key markets, establish a dominant presence, and execute promotional programs with key partners. This includes aggressively identifying and marketing to existing and potential accounts, both individually and with distributors, to maximize distribution, shelf space, and merchandising efforts. Building share of mind with distributors is crucial, achieved by regularly attending and leading distributor meetings, keeping management informed of company initiatives, and tracking performance against key priorities. The role also involves promoting the 'Multiplier Effect' by training and motivating distributor sales reps on product knowledge, sales techniques, and promotions. Developing strong relationships with key retailers, coordinating marketing crew drives, and creating/executing marketing promotions with customers, festivals, and events are also key responsibilities. Utilizing distributor data and reporting tools to identify business insights and recording daily sales activity and weekly results are required. The Field Sales Representative must meet and maintain sales goals set by the Regional Sales Director and collaborate with various internal teams to achieve success at retail.

Requirements

High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistent, strong work ethic.
Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
Communication - Skill in verbal and written communication and presentation.
Relationship Builder – Ability to develop lasting and value-added relationships with stakeholders.
Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
Business Planning – Ability to effectively manage and execute wholesaler objectives and initiatives.
Bev Alc Experience - Minimum of 1 year of experience in the Beverage Alcohol Industry, preferably within the Beer Category
Retail Account Knowledge – Experience in the selling and merchandising in the off and on premise retail account environment
Wholesaler Knowledge - Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
Data Analysis - Knowledge of VIP iDig, Karma, and Microsoft Office (Excel, PowerPoint, OneDrive).
Trade Math - Knowledge of common business/beer math to the industry.
Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations.
Required to frequently lift and move 10-25 pounds.
Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.
Must have a reliable vehicle.
Good driving record, personal liability auto insurance required.
21 years or older.

Nice To Haves

Bachelor’s Degree preferred.
Previous beer distributor or supplier experience is preferred.

Responsibilities

Maximize the sales and distribution of all company products in the assigned territory through the establishment and appropriate execution of local and national sales programs and initiatives.
Apply a sales strategy to target key markets and establish a dominant presence in the Territory; execute promotional programs and activities with key partners.
Aggressively identify, target, and market to existing and potential accounts, both individually and in partnership with distributors, in order to maximize distribution, shelf space and “3P” merchandising efforts within an assigned territory.
Build share of mind with distributors by regularly attending and leading distributor meetings, keeping distributor management well-informed of company initiatives, and tracking and measuring performance against key priorities.
Promote the “Multiplier Effect” by training and motivating distributor sales reps on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
Develop and maintain strong relationships with key retailers in the assigned territory.
Coordinate marketing crew drives in various locations in and outside of an assigned territory.
Create and execute marketing promotions with customers, festivals, and events.
Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
Record daily sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
Meet and maintain sales goals that are set regularly with the Regional Sales Director.
Communicates to and collaborates with the Market Manager, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary to win at retail.
Ensure the company’s quality standards are understood and enforced by distributors and retailers.
Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
Maintain a flexible work schedule as weekends and extended workdays are often necessary.
Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
Perform other related duties as required or assigned.