Field Sales Representative - Recreational Cannabis

Lazarus Naturals•Syracuse, NY

3d•$70,000 - $80,000•Remote

About The Position

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, with a comprehensive operation from farming to distribution. Lazarus Naturals focuses on making quality hemp-based CBD accessible, offering a significant assistance program. Cycling Frog aims to normalize casual use THC products by offering convenient, affordable, and fun THC beverages. This is a home-based role requiring travel to customer locations, specifically for candidates residing in Upstate New York (Syracuse/Albany).

Requirements

Proven experience in sales, lead generation, and account management.
Strong networking and relationship-building skills with the ability to identify new opportunities.
Knowledge of market research, sales strategies, and customer engagement techniques.
Proficiency in communication, both written and verbal, as well as presentation delivery.
Time management and organizational skills for independently managing tasks and meeting deadlines.
Proficiency in VIP-CRM tools and sales software.
Must have independent transportation.
Must reside in Upstate New York - Syracuse/Albany.

Nice To Haves

Familiarity with digital marketing concepts.
Experience in the cannabis or beverage industry.
Passion for innovative products.
Bachelor’s degree in Business, Marketing, or a related field is preferred but not required.

Responsibilities

Sell-in, order placement, stock management, and display management of Cycling Frog products in over 100 dispensary accounts.
Develop and manage dispensary bottom-up sales forecasting to meet KPI deliverables.
Work with fulfillment partners to understand the market and identify growth areas in recreational cannabis dispensaries.
Develop market-specific marketing and promotional plans in partnership with Sales leadership and Brand teams to drive growth and brand adoption.
Lead local dispensary chain sales account sell-in, strategic, and tactical planning to drive performance and gain new placements.
Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume, including direct account calling.
Visit 40-50 accounts per week (150 accounts per month), building proof of concept and reporting in-store brand presentation and metrics using VIP/Karma, Distru/Headset/Bridge Nexus.
Educate and promote Cycling Frog products in dispensaries to budtenders and staff, ensuring they have appropriate brand knowledge to prioritize the brand over competitors.
Conduct in-store and event samplings to build brand awareness and trial, coordinating sampling events with designated accounts.
Communicate opportunities within VIP/Karma, and Distru/Headset/Bridge Nexus.
Identify and secure new sales opportunities.
Build relationships with clients.
Drive revenue through effective sales strategies.
Promote Cycling Frog’s product lines.
Work closely with marketing and product teams.
Deliver proof of concept.
Inspire others to follow.
Directly sell into 100+ dispensaries.
Analyze market trends.
Develop account strategies.
Work closely with cross-functional teams to ensure alignment on company objectives.
Develop and execute a world-class battle plan to exceed monthly and quarterly KPIs.
Adopt daily, weekly, and monthly cadences for managing the overall selling process.
Grow the Cycling Frog edible and beverage portfolio within the dispensary marketplace to maximize points of distribution (PODs) and feature/display opportunities.