Field Sales Representative - Recreational Cannabis

Lazarus Naturals•Syracuse, NY

3d•Remote

About The Position

Etz Hayim owns and operates the brands Cycling Frog and Lazarus Naturals, with a comprehensive operation from farming to packaging. Lazarus Naturals focuses on making quality hemp-based CBD accessible, while Cycling Frog aims to normalize casual use THC products by offering convenient, affordable, and fun THC beverages. This is a full-time, remote role based in Upstate New York (Syracuse/Albany) requiring travel to customer locations. The Field Sales Representative will be responsible for identifying and securing new sales opportunities, building client relationships, and driving revenue through effective sales strategies, specifically promoting Cycling Frog's product lines within the recreational cannabis dispensary market. The role involves direct selling, market analysis, account strategy development, and collaboration with cross-functional teams to achieve company objectives and exceed KPIs.

Requirements

Proven experience in sales, lead generation, and account management
Strong networking and relationship-building skills with the ability to identify new opportunities
Knowledge of market research, sales strategies, and customer engagement techniques
Proficiency in communication, both written and verbal, as well as presentation delivery
Time management and organizational skills for independently managing tasks and meeting deadlines
Proficiency in VIP-CRM tools and sales software
Must have independent transportation.
Employee must reside in Upstate New York - Syracuse/Albany.

Nice To Haves

Familiarity with digital marketing concepts is a plus
Experience in the cannabis or beverage industry
A passion for innovative products

Responsibilities

Responsible for sell-in, order placement, stock management and display management of Cycling Frog in your 100+ dispensary book of accounts.
Develop and manage all dispensary bottom-up sales forecasting that will feed the KPI deliverables.
Work with our fulfillment partner on all levels to understand the market and identify areas for growth in the recreational cannabis dispensaries.
In partnership with Sales leadership and Brand teams, develop market-specific marketing and promotional plans to drive growth, brand adoption and cater to the specific intricacies of your local markets.
Lead all local dispensary chain sales account sell-in, strategic and tactical planning to drive performance in chains we have placement, and gain new placements.
Identify major non-buy accounts and develop strategic and tactical plans to gain distribution and volume within target groups, including calling on those accounts directly.
Visit 40-50 accounts per week - 150 accounts per month. Building out proof of concept and reporting in-store brand presentation and metrics with VIP/Karma, & Distru/Headset/Bridge Nexus.
Educate and promote Cycling Frog products in dispensaries, so that budtenders and staff members have the appropriate brand knowledge to encourage and prioritize our brand vs the competition.
Conduct in store and event samplings to build brand awareness and trial. Responsible for coordinating in-store sampling events with your designated accounts.
Work within VIP/Karma, & Distru/Headset/Bridge Nexus to communicate opportunities.
Identifying and securing new sales opportunities.
Building relationships with clients.
Driving revenue through effective sales strategies.
Promoting Cycling Frog’s product lines.
Working closely with the marketing and product teams.
Delivering proof of concept.
Inspiring others to follow.
Directly selling into 100+ dispensaries.
Analyzing market trends.
Developing account strategies.
Working closely with cross-functional teams to ensure alignment on company objectives.
Growing the Cycling Frog edible and beverage portfolio within the dispensary marketplace, to maximize points of distribution (POD’s) and feature/display opportunities.