Field Sales Professional - Hall County, GA

Varsity Brands•Atlanta, GA
•$55,000 - $65,000•Hybrid

About The Position

BSN SPORTS, a Varsity Brands Company, is the largest team sporting goods equipment and apparel distributor in the United States with over 50 years of experience. Our mission is to save coaches and administrators time by providing excellent service platforms, allowing them more time to impact young lives. This full-time hybrid role requires living and traveling 2-5 days per week within the assigned territory in Hall County, GA. The position operates in a hybrid environment between a home office, school, community, and event settings. The Field Sales Professional will act as a consultative partner to various athletic programs, driving full-cycle sales from prospecting to account management. Leveraging CRM tools and data insights, the role focuses on identifying growth opportunities, expanding multi-sport penetration, and building a new business pipeline through in-person engagement and strong relationship management.

Requirements

  • Demonstrate a high level of self-direction and autonomy in managing tasks, projects, and responsibilities, ensuring efficient and independent workflow.
  • Excellent problem-solving, organizational, and multi-tasking skills.
  • Excellent verbal and written communication abilities.
  • Proficiently prioritize and manage tasks, demonstrating strong time management skills.
  • Intermediate skill in Microsoft Word, Excel, Power Point, and CRM.
  • Cultivate an in-home office environment that is distraction-free.
  • 3+ years' business-to-business (B2B) outside sales experience (preferably in sporting goods) OR coaching/sports-related background.
  • Associate’s degree or equivalent work experience.
  • Must have and maintain a reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record.

Nice To Haves

  • Bachelor's degree is preferred.

Responsibilities

  • Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
  • Drive full-cycle sales execution, including proactive prospecting, lead generation, account management, and post-sale service.
  • Deliver best-in-class support to simplify operations for coaches and program leaders.
  • Identify growth opportunities and expand multi-sport penetration within existing accounts by leveraging CRM tools, data insights, and disciplined territory planning.
  • Build a strong pipeline of new business.
  • Position BSN Sports as the trusted, long-term partner for athletic programs at every level through consistent in-person engagement, strong relationship management, and adherence to ethical standards.
  • Provide best-in-class, consultative customer service to coaches across an assigned territory.
  • Generate revenue and meet sales/growth targets.
  • Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
  • Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
  • Increase sales in existing accounts by selling to all sports at all levels.
  • Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
  • Manage your account list and travel on location within your assigned territory.

Benefits

  • Unlimited commission potential from day one.
  • Comprehensive sales training program.
  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • Access to Financial Coaching and member-owned Credit Union
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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