Field Sales Manager - Charlotte, NC

Mark Anthony GroupCharlotte, NC
Onsite

About The Position

The Manager, Field Sales is responsible for managing all aspects of MABI brands in the assigned market as well as oversee and implement distributor planning, programming, and account execution. Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business. This role handles moderately complex issues and may provide mentorship or training to peers. It requires progressive knowledge of concepts and business processes and how they can be applied or integrated into the business. The role involves executing the sales plan with the distributor network, presenting brand plans, pricing, promotion, and programming, and monitoring assigned territory budgets. Consistent communication with distributors regarding product levels, shipments, and depletions is crucial. The position is also responsible for the plan and management of WABP, brand execution at the market level (including pricing, shelf placement, cold box placement, display, draft, and bottle placement), monitoring and tracking marketing programs, and controlling operating and A&P expenses. Depending on market size, there may be direct reports. The role requires staying abreast of competitive trends.

Requirements

  • 5+ years of sales experience
  • 3+ years’ experience working with distributors/wholesalers
  • 3+ years’ experience in beverage category
  • Strong Analytical and math skills for budgeting, analysis, etc.
  • Microsoft Office (PowerPoint, Word & Excel) – ability to develop and present
  • Ability to travel as necessary

Nice To Haves

  • Bachelor's Degree preferred

Responsibilities

  • Execute all aspects of sales plan with distributor network.
  • Present brand plans, pricing and promotion, and programming according to parameters of business plan.
  • Monitor and analyze assigned territory budgets.
  • Responsible for on-going and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
  • Responsible for plan and management of WABP.
  • Responsible for brand execution at the market level. Brand standards to include: pricing, shelf placement, cold box placement, display, draft, and bottle placement.
  • Monitor and track marketing programs.
  • Control operating and A&P expenses and manage budget and expenses appropriately.
  • Keep abreast of competitive trends and report appropriate development.
  • Managing retail execution, surveying (with and without the wholesaler), evaluating distribution, display, and ad feature execution.
  • Evaluate Retail Manager selling skills.
  • Managing all wholesaler issues and meeting to include programming, pricing, forecasting, new product launches and ABP meetings, as well as all internal issues at wholesaler, kick-off meetings and POS management.
  • Managing all administrative requirements due on a monthly basis (forecasting, fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.

Benefits

  • Competitive annual salary of $90,000 - $125,000 in Charlotte, NC
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth
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