Field Marketing Specialist - Manalapan, NJ

Anywhere•Manalapan, NJ

2d•Hybrid

About The Position

Coldwell Banker Realty, the #1 residential real estate brokerage in America for over 24 years, is seeking an enthusiastic and strategic Field Marketing Specialist. This role will support local real estate agents by helping them grow their businesses using Coldwell Banker’s leading programs and technology. The position is crucial for protecting the company’s brand image and highlighting its unique value proposition for agents, known as the “Core 4.” The company values diversity and seeks candidates with varied perspectives and backgrounds, offering an inclusive environment for those who want to explore their curiosity, produce excellent work, and tackle new challenges daily. This role requires being in the office 5 days a week, with weekly local travel to multiple assigned offices including Princeton, Princeton Junction, East Brunswick, Metuchen, Middletown, Manalapan, and Spring Lake.

Requirements

2-years’ experience in marketing, creative agency, or communications (field marketing preferred).
Prior real estate industry experience preferred.
Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools.
Basic understanding of paid social media campaign development.
Strong presentation, writing and public-speaking skills.
Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure.
Strong project management skills.
Ability to follow direction with solid critical thinking and problem-solving skills.
Ability to communicate effectively and professionally with employees and agents.
Demonstrate a solid understanding of basic design principles.
Experience working effectively within a multi-functional and multi-location environment.

Nice To Haves

Field marketing experience
Prior real estate industry experience

Responsibilities

Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support.
Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth).
Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials.
Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement.
Providing issue resolution and one-on-one assistance to agents as needed.
Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events.
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success.
Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager.
Working with the creative team to create and manage local recruiting and ad campaigns.
Attending and participating in regional marketing meetings and/or training sessions.
Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity.
Submitting consistent competitive intelligence samples to the recruiting intelligence portal.
Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards.