Field Marketing Specialist Performance - Ohio

Salomon•Columbus, OH

4h•Remote

About The Position

The Field Marketing Specialist role is responsible for coordinating and executing a unified and consistent brand experience in the region, across all channels. This role acts as the hub, working collaboratively with sales agencies, partners, and ambassadors, while building relationships to elevate the brand at relevant distribution points. This position acts as the face of the brand in the field and provides valuable insight on industry trends, competitor benchmarking, and product feedback. Responsible for supporting sell-through and driving consumer demand at multiple touchpoints, this position will focus on activating product demos, retail education, and events. The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in the Ohio and greater Midwest territory, extending out as directed. SCOPE OF WORK: Run (60%), Outdoor (40%) Priorities defined seasonally by manager.

Requirements

1-3 years practical experience in the running, outdoor and/or sneaker industry is preferred
B.S. or B.A. In Business, Marketing or related field, or equivalent combination of education and related experience
Planning, organizing and preparation
Presentation skills
Strong self-awareness and ability to work with a diverse group of stakeholders
Excellent communication skills and accountability in a remote position
Self-motivated with the ability to manage multiple projects at once
Budget management
Passionate about their sport practice

Responsibilities

Plan and execute consumer events that focus on new product demos
Build brand affinity and community engagement through other activations (i.e. Salomon TV screenings, How to Trail Run workshops, run clubs, hike clubs, product launches).
Support national & sponsored events in territory as requested
Collaborate with sales agencies at agreed upon consumer trial events & experiences
Manage regional brand ambassadors: Train, facilitate product needs, schedule events and ensure adherence to community guidelines
Execute marketing activations with our specialty dealers and key accounts in epicenter
Execute training and incentive toolbox that builds brand advocacy and supports our recommendation strategy
Conduct in-store and/or online training sessions with identified accounts to develop product experts and brand champions
Deliver presentations that will elevate staff engagement and create loyal in-store advocates for our products, programs, and consumer initiatives
Support sell-through contests with identified accounts
Execute point-of-purchase displays and support merchandising guidelines in store
Ensure campaigns are executed in alignment with the consumer calendar
Prepare territory for leadership visits in key stores
Support internal marketing teams at Ogden HQ office with other tasks as assigned
Maintain local events on sport pages of website
Support review strategy by working with community ambassador team
Support digital toolkit distribution and usage with specialty accounts
Provide local epicenter content and educational copy (ie: “How-To” Videos) as requested
Manage travel expenses and local marketing budget as assigned
Use identified tracking tools for KPIs as directed (example: Replsy, Contentful, Seasonal Playbooks)
Create and maintain a comprehensive list of all community ambassadors / shop pros by sport and category. This should include contact information, products used and social channels