Sr. Field Marketing Specialist- Government, Defense and Intelligence (Virginia)

Oracle•VA, VA

2d•$91,400 - $187,000•Onsite

About The Position

This role contributes to the execution of integrated marketing programs that support the Public Sector team's goals of generating net-new demand and accelerating existing pipeline. The specialist will execute integrated marketing campaigns aligned with Public Sector business priorities, support Account-Based Marketing (ABM) initiatives, coordinate digital marketing activities, assist with multi-channel campaigns, and partner with Sales and Business Development for campaign follow-up. Additionally, the role supports Oracle's strategy to educate customers, strengthen industry communities, and expand engagement across the One Oracle portfolio by researching, planning, and executing Oracle-led customer events, executive roundtables, workshops, webinars, and community programs. The specialist will also coordinate Oracle's participation in strategic third-party conferences and recruit customer speakers. A key part of the role involves serving as a primary field marketing resource supporting executive and customer events across the Washington, D.C. region, managing event logistics, coordinating executive participation, and ensuring programs are delivered on time, within budget, and aligned with Oracle brand standards. Collaboration with cross-functional teams, including Sales & Presales, Product Marketing, Corporate Marketing and Events, Marketing Operations, Revenue Operations, Public Relations & Social Media, Partner & Alliance teams, and external agencies, is crucial for delivering coordinated marketing programs. The role also involves tracking campaign and event performance, assisting with reporting on pipeline contribution and ROI, identifying opportunities for program improvement, and maintaining accurate documentation and budgets.

Requirements

Experience in executing integrated marketing campaigns.
Experience supporting Account-Based Marketing (ABM) initiatives.
Experience coordinating digital marketing activities.
Experience with multi-channel campaigns leveraging digital, web, email, social media, events, and executive engagement.
Experience partnering with Sales and Business Development.
Experience in researching, planning, and executing customer events, executive roundtables, workshops, webinars, and community programs.
Experience coordinating participation in third-party conferences, sponsorships, and industry association events.
Experience recruiting and coordinating customer speakers.
Experience collaborating with account teams to promote customer success stories and announcements.
Experience managing event logistics from planning through execution, including venues, vendors, budgets, registration, communications, and onsite support.
Experience coordinating executive participation and customer experiences.
Experience ensuring programs are delivered on time, within budget, and aligned with brand standards.
Experience maintaining attention to detail across program delivery.
Experience working closely with cross-functional teams (Sales & Presales, Product Marketing, Corporate Marketing and Events, Marketing Operations, Revenue Operations, Public Relations & Social Media, Partner & Alliance teams, External agencies and vendors).
Experience tracking campaign and event performance against goals.
Experience assisting with reporting on pipeline contribution, engagement, attendance, and marketing ROI.
Experience identifying opportunities to improve future programs.
Experience maintaining accurate documentation, budgets, purchase orders, and operational processes.

Responsibilities

Execute integrated marketing campaigns aligned with Public Sector business priorities.
Support Account-Based Marketing (ABM) initiatives focused on strategic accounts.
Coordinate digital marketing activities alongside corporate and digital marketing teams.
Assist with multi-channel campaigns that leverage digital, web, email, social media, events, and executive engagement.
Partner with Sales and Business Development to support campaign follow-up and opportunity progression.
Research, plan, and execute Oracle-led customer events, executive roundtables, workshops, webinars, and community programs.
Coordinate Oracle's participation in strategic third-party conferences, sponsorships, and industry association events that support demand generation.
Recruit and coordinate customer speakers for events, webinars, and executive programs.
Collaborate with account teams to promote customer milestones, success stories, and strategic announcements through integrated marketing activities.
Deliver exceptional customer experiences through thoughtful planning and flawless execution.
Manage event logistics from planning through execution, including venues, vendors, budgets, registration, communications, and onsite support.
Coordinate executive participation and customer experiences.
Ensure programs are delivered on time, within budget, and aligned with Oracle brand standards.
Maintain exceptional attention to detail across every aspect of program delivery.
Support integrated campaigns by coordinating activities across cross-functional organizations and ensuring consistent execution.
Track campaign and event performance against established goals.
Assist with reporting on pipeline contribution, engagement, attendance, and marketing ROI.
Identify opportunities to improve future programs based on results and stakeholder feedback.
Maintain accurate documentation, budgets, purchase orders, and operational processes.