Field Marketing Specialist

Freshworks•San Mateo, CA

2d•$100,000 - $125,000

About The Position

Freshworks is looking for a Field Marketing Specialist to build the operational engine behind our regional event programs. Today, Field Marketing Managers (FMMs) own both the strategy and the execution of every event, from forecasting and business cases on one end to vendor contracts and lead uploads on the other. That’s a lot of ground for one person to cover, and it means our best strategic thinkers spend too much time in the weeds. This role is the fix: a shared execution engine that lets FMMs focus on strategy, stakeholder relationships, and pipeline impact, while you own flawless on-the-ground program delivery, from kickoff through post-event closeout. This isn’t a 1:1 hire per marketer, it’s a pooled model, so you’ll support multiple FMMs across a region and get exposure to a diverse portfolio of third-party conferences, executive experiences, customer events, partner programs, and regional activations. Priorities and assignments are managed centrally based on event complexity, timing, and regional need.

Requirements

Relevant Experience: 2-4 years in event operations, field marketing, marketing operations, or a similar coordination-heavy role.
Multitasking Under Load: Comfortable juggling multiple vendors, budgets, and deadlines at once without dropping a ball.
Tool Fluency: Working knowledge of (or eagerness to learn) SFDC, Airtable, Cvent, and SplashThat.
Detail Orientation: The kind of person who notices the swag order is short before it becomes a problem.
Composure On-Site: Calm under pressure; events don’t run on a script.
Strong Communication: Strong written communication for cross-functional coordination with Ops, Content, Digital, Web, and Brand.
Service Mindset: A strong service mindset with the ability to manage expectations across multiple internal stakeholders.
Independent Execution: Able to work independently while keeping program owners informed.
Travel Flexibility: Able to travel approximately 25–40%, including occasional evenings and weekends, based on the event calendar.

Nice To Haves

Pooled Model Experience: Prior experience in a shared-services or pooled-support model.
Enterprise B2B Exposure: Exposure to enterprise B2B field marketing or an ABM motion.
Sales Partnership: Experience partnering with Sales on event outreach, lead follow-up, or campaign execution.
Production Experience: Experience managing branded event assets, tradeshow booths, or promotional production.

Responsibilities

Vendor Sourcing & Management: Find, vet, and manage the vendors that bring events to life.
Contracts, POs & Budget Administration: Coordinate with Procurement, Legal, Finance, and vendors to move contracts and purchase orders forward, track approvals, and keep spend aligned to budget so FMMs don’t have to chase it.
Program Logistics & Production: Own the shipping, swag, and promotional execution, the physical work that makes an event actually happen.
Brand & Creative Coordination: Partner with Brand, Design, Content, and Web, in conjunction with the respective FMM, to manage event graphics, booth assets, promotional materials, registration pages, and production timelines.
SFDC Campaign Operations: Own campaign setup, registration, lead uploads, routing, and communications, the operational backbone of every campaign.
On-Site Event Execution: Be the steady hand running the show in the room when necessary, in support of FMMs.
Budget Tracking & Reconciliation: Know where every dollar went and be able to say so.
Reporting & Wrap Decks: Turn raw event data into a clean, digestible summary FMMs can hand to leadership.
Process Improvement: Maintain templates, documentation, vendor resources, and repeatable event workflows that improve consistency and help the team scale.
Travel: Manage assigned events on-site, supporting priority programs across the regional portfolio as needed.