Field Marketing Specialist
About The Position
Arch is seeking a Field Marketing Specialist to build and scale our field marketing function during a period of rapid growth. Reporting directly to the Head of Marketing, you will own the strategy and execution of Arch’s field marketing programs, including tradeshows, conferences, webinars, roundtables, and executive hospitality events. This is a highly impactful role at the intersection of marketing, sales, and customer engagement. You will build the programs, processes, and measurement frameworks that turn events and regional campaigns into meaningful pipeline opportunities. You will partner closely with Sales, Product Marketing, Growth Marketing, and Marketing Operations to ensure every program reaches the right audiences, drives high-quality conversations, and delivers measurable business impact. The ideal candidate is a hands-on builder who thrives in ambiguity and enjoys creating programs from the ground up. You are equally comfortable developing event strategy, managing execution details, analyzing performance, and collaborating with GTM teams to drive results.
Requirements
- 3+ years of experience in field marketing, event marketing, demand generation, or a related GTM marketing role, ideally within B2B SaaS, fintech, wealthtech, or financial services
- Experience owning end-to-end marketing programs, including strategy, planning, execution, and measurement
- A track record of building programs that generate measurable business outcomes, including pipeline contribution and revenue impact
- Strong project management skills with the ability to manage multiple complex programs simultaneously
- Excellent cross-functional communication skills and experience partnering closely with Sales teams and senior stakeholders
- A highly organized, detail-oriented approach with strong ownership and follow-through
- Comfort operating in a fast-paced, evolving environment where processes are still being built
- Experience working with CRM and marketing systems such as Salesforce, HubSpot, or event management platforms
Responsibilities
- Own end-to-end logistics for Arch's event program across tradeshows, industry conferences, webinars, roundtables, and hospitality events
- Manage timelines, budgets, vendor relationships, and on-site coordination across all programs
- Build pre-event and post-event workflows that ensure every program generates a clear and consistent follow-up motion
- Maintain the event calendar and communicate program details clearly to internal stakeholders
- Partner with Sales to identify high-priority markets and design targeted, curated formats including roundtables, dinners, and intimate hospitality events that extend event momentum and drive the right conversations with the right accounts
- Partner with Marketing Ops and Revenue Ops to track event-sourced and event-influenced pipeline, attendance quality, and event ROI
- Maintain budget tracking across all programs and flag variances proactively
- Contribute to the operational playbooks that make the event program repeatable and scalable
Benefits
- Lunch is on Us
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
