Field Marketing Specialist 1

Sodexo Careers•Alfred, NY

2d•Onsite

About The Position

Sodexo's Campus Segment is seeking a creative and strategic Field Marketing Specialist 1 to support dining operations at Sodexo on the campus of Alfred University. In this role, you will elevate the campus dining experience, drive sales growth, and strengthen student engagement through data-driven marketing, on-campus partnerships, and innovative promotional strategies. You will serve as the on-site marketing leader, working closely with dining teams, campus partners, and students to expand awareness, increase participation, and create memorable, high-impact customer experiences.

Requirements

Experience in marketing, communications, hospitality marketing, or student engagement roles.
Strong creative skills with the ability to design compelling promotions, events, and campaigns.
Excellent communication abilities across digital, written, and in-person formats.
Familiarity with social media strategy, web content, and brand storytelling.
Ability to gather and analyze customer insights to inform marketing decisions.
Strong relationship-building skills with students, clients, and operational teams.
Ability to multi-task, manage competing priorities, and maintain a strong on-campus presence.
A passion for elevating the student experience and creating dynamic, customer-focused dining marketing programs.
High School Diploma or GED or equivalent experience

Responsibilities

Plan, develop, and execute growth initiatives across non-mandatory sales, pricing, retail dining, catering, new sales, retention, and campus-wide promotions.
Lead eCommerce and mutualized promotional strategies to support revenue growth.
Implement customer insight programs—including surveys, focus groups, digital engagement, and technology-based tools—to improve satisfaction and better understand student needs.
Develop and manage internal and external communication channels such as websites, social media, marketing campaigns, innovation sharing, and best-practice storytelling.
Build strong, collaborative relationships with campus stakeholders, student groups, dining leadership, and community partners to drive engagement and support joint initiatives.
Maintain a consistent on-site presence to establish brand visibility, promote programs, and serve as the face of dining marketing on campus.
Plan and execute engagement events, sampling activities, themed promotions, and awareness campaigns to enrich the student dining experience.
Analyze participation trends and market data to recommend strategies that support growth, retention, and customer satisfaction.