Field Marketing Specialist - Northeast Business Unit

Circle K•Moncton, NB

3d•Hybrid

About The Position

The Field Marketing Specialist - Northeast Business Unit oversees and supports strategic decisions from the National and Regional level, as well as local. They ensure the sales plan and signage are executed at site level, aligning with site level needs. This role assists the organization with scaling to common sign types and aids National and Regional levels with planning and coordination of all printed and digital sign programming. The specialist ensures the operation of digital assists in stores and on forecourts, manages local media relations (reactive), and plans and implements local public relations campaigns (grand openings, post renovation campaigns). They also handle localized Social Media marketing campaign needs, manage the business unit marketing/advertising budget, conduct, summarize, and present local market research, and manage internal communications content. Additionally, they provide content for external digital channels when needed locally (website, social media channels), manage the social investment program, and are involved in crisis communication planning and preparation. The role participates in the communications network and weekly communications reporting, performs media monitoring, and maintains professional and technical knowledge. The Field Marketing Specialist contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.

Requirements

Two or more years of experience working in marketing, merchandising and communication and/or related field required.
Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint) and Adobe Creative Suite (Photoshop/InDesign/Illustrator).
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Proven success record with media relations/PR campaigns.
Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills.
Excellent project management skills and ability to collaborate with other departments.
Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy.
Track record of managing third-party relationships and/or direct reports.
Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts.
Commercial mindset: Goes the extra mile to drive the commercial success of the company.
Creative thinker who has proficient design and organizational skills.

Nice To Haves

Bachelor’s degree in communications, marketing, or related field preferred.
Other combinations of job-related experience and education that meet the requirements may be substituted.
Retail experience is preferred.

Responsibilities

Oversees and supports strategic decisions from the National and Regional level, as well as local.
Ensure the sales plan and signage is executed at site level; aligning with site level needs.
Assist our organization with scaling to common sign types.
Assist National and Regional levels with planning and coordination of all printed and digital sign programming.
Ensures operation of digital assists in stores and on forecourts.
Local Media relations (reactive).
Planning and implementing local public relations campaigns (grand openings, post renovation campaigns).
Localized Social Media marketing campaign needs.
Managing the business unit marketing / advertising budget.
Conducting, summarizing, and presenting local market research.
Management of internal communications content.
Providing content for external digital channels when needed locally (web site, social media channels).
Social investment program management.
Crisis communication planning and preparation.
Participation in communications network / weekly communications reporting.
Media Monitoring.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies.
Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.