Field Marketing Specialist

CLYDESDALE HOLDING LLC DBA CALIBER CAR WASH•Atlanta, GA

1d•$60,000 - $70,000•Hybrid

About The Position

The Field Marketing Specialist is an on-site marketing generalist who keeps marketing running at store level and in the field: coordination, organic social, signage and in-store execution, and local store marketing. Reports to the VP, Marketing; executes on the ground while Creative, CRM, and paid own their lanes. Works in person at Atlanta-area stores and digitally supports and coordinates activations for all Caliber locations. This role exists to make marketing easier for the field, not to add to its workload. Success means district and site managers trust marketing, call marketing when something happens, and see results at their stores. The ideal candidate has experience running grassroots and local store marketing for a multi-unit retail or service brand; is hands-on, detail-oriented, and operator-minded; and expects to spend real time in the field working with field operations teams. Car wash may not be the first industry that comes to mind for a marketing career, and that is exactly the opportunity. Express car wash is a fast-growing, membership-driven business built on the same subscription model that powers streaming, software, and fitness brands. In this role, you’ll see firsthand how recurring revenue works: acquiring members, converting single-wash customers, and reducing churn, all measured store by store. Few early-career roles combine hands-on local marketing with subscription business experience, and both skill sets carry into any industry you choose next.

Requirements

1–3 years of field, local, retail, or multi-unit marketing experience is a plus.
Experience in a multi-unit, high-growth environment preferred.
Car wash, QSR, or retail operations experience is a bonus.
Creative and curious: brings fresh ideas and is eager to learn what works at each site and why.
Operator-minded: understands, or is eager to learn, what moves a site (cars per day, membership conversion, churn, weather, staffing) and how much a marketing ask means to a busy site team.
Field partnership: builds trust with district and site managers; translates needs into action and prioritizes well.
Generalist range & organization: owns many small tasks without dropping details; manages multiple priorities and deadlines in a fast-paced environment.
Eye for design: knows what looks right and on-brand, from signage and merchandising to social content and creative direction, and spots what’s off at a site and gets it fixed.
AI-assisted: uses AI tools where appropriate to move faster (project management, admin, first drafts, and creative brainstorming, but never the final product).
Effective communicator: collaborates across all levels of the organization; is proactive and comfortable sharing opinions in group settings.
Understands concept-to-impact: takes an idea from first concept through execution to measurable results, and can point to activations, events, or programs they’ve led in any educational, community, or business setting.
Microsoft Office Suite, Claude, Canva, organic social schedulers, Google Business Profile / Yext listings, and a project tracker.
Car wash-specific systems include Rinsed (CRM), DRB and Sonny’s (POS), and digital menu boards; no prior experience is expected, and training is provided.
Valid driver's license, reliable transportation and ability to travel within the Atlanta market

Nice To Haves

Degree not required, but a bachelor’s degree in marketing, communications, public relations, business, or a related field is preferred. In its place, relevant experience, creativity, and curiosity carry equal weight.

Responsibilities

Drive local store marketing and grassroots activation that lifts store traffic.
Own store-level marketing execution across signage, merchandising, and promotions.
Creatively produce organic social and community content as needed.
Coordinate field marketing requests and cross-functional follow-through.