Field Marketing Specialist

Georgia Farm Bureau•Macon, GA

1d•Hybrid

About The Position

The Field Marketing Specialist will be responsible for coordinating local branding and advertising campaigns for county offices, developing and adapting creative concepts and strategies within corporate brand guidelines. This role involves developing and driving the rollout of statewide marketing and advertising campaigns at the county level, partnering with county office personnel to develop and maintain branding across all local materials, and serving as a resource to county office staff. The specialist will also design and adapt corporate campaign materials for local relevance, create and organize a database of branding/advertising requests and assets, and communicate regularly with county office staff and corporate marketing leadership. A key responsibility includes overseeing the company's Hubspot account and planning, building, and executing the company's email marketing strategy at the county level. General knowledge of GFB brand guidelines, county office structure, Field Services operations, and Sales Department operations is expected, along with proficiency in computer skills.

Requirements

Bachelor's degree in marketing, communications, or a related field required.
Strong organizational skills and attention to detail, with the ability to manage multiple local campaigns simultaneously.
Excellent written and verbal communication skills.
Proficient in computer skills (Microsoft Office Suite, Excel, Outlook, PowerPoint, Word, etc.).
A valid Georgia driver's license with a Driving Record that meets underwriting standards of the Georgia Farm Bureau Mutual Insurance Company.

Nice To Haves

4+ years of experience with digital or social media advertising preferred.
Familiarity with local media buying and advertising placement a plus.
Graphic design experience and familiarity with Adobe programs a plus.
Familiarity with basic design or advertising software a plus.
General knowledge of GFB brand guidelines, county office structure, Field Services operations and Sales Department operations.

Responsibilities

Coordinate local branding and advertising campaigns for county offices, developing and adapting creative concepts and strategies within corporate brand guidelines to meet the unique needs of each location.
Develop and drive the rollout of statewide marketing and advertising campaigns at the county level, developing implementation plans and strategies tailored to each location's needs.
Partner with county office personnel to develop and maintain branding across all local materials (signage, print ads, digital ads, social posts, promotional items), crafting solutions that meet brand standards and visual identity guidelines.
Serve as a resource to county office staff, answering branding and advertising questions and directing them to appropriate corporate resources.
Design and adapt corporate campaign materials for local relevance, creating custom content and messaging that maintains brand consistency across counties.
Create and organize a database of branding/advertising requests, assets that can be utilized and adapted by county offices.
Communicate regularly with county office staff and corporate marketing leadership to identify local marketing needs and opportunities.
Oversee the company’s Hubspot account, including training county professionals who have access, maintaining assets, approval of posts and other troubleshooting as needed.
Plan, build, and execute the company's email marketing strategy at the county level, crafting localized email content and campaigns tailored to each location's audience.
Help gather local feedback and content (photos, testimonials, event information) to support broader marketing and PR efforts.
Special projects as assigned by the Information/PR Director.